Store Business Needs To See Promotions

Store attractiveness refers to the proportion of potential customers who can walk into our stores and become our customers.

We usually increase the attraction of shops through outside shop prompts, Plaza shows, shopping buses and DM publicity.

Commodity attractiveness refers to the proportion of the number of customers coming into the shop to become our consumers and achieve the purchase.

The attraction of commodities is increased through store activities, such as shop promotion,

, related exhibitions, Hawking, etc.

The improvement of the unit price is usually done by bundling sales, buying gifts, increasing prices, buying and selling, buying 100, sending 100, etc.

Looking back at sales promotion, first we have to answer a question: what are the motivations and purposes of our sales promotion? The general motivation is that sales have dropped, and the purpose is to improve sales.

Well, let's take a look at the factors in the sales equation. Is it the attraction of the firm, the attraction of the store, the attraction of the commodity, the price of the customer, or the decrease of the factor?

So I look at my own store.

That is, whether the sales promotion and resource allocation of the gatekeeper match with the promotion purpose.

So, how do we see other people's store promotions?

Usually, we will collect competitors' promotional tips for each period, analyze the purpose of their promotion, study the marketing methods they take, and investigate the effectiveness of promotional activities at the scene.

The effective way to promote sales for competitors is direct adoption; ineffective.

It will be avoided in the future promotion design.

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The goal of equipment management is to reduce the use cost of equipment, such as electricity charges, reduce the maintenance cost of equipment, that is to reduce maintenance rate, reduce the replacement cost of equipment, and extend the use cycle of equipment.

The main equipment of the store is lighting, air conditioning, cold chain and so on.

In terms of lighting, it is mainly energy saving.

As mentioned earlier, many stores often turn off lights at some time in order to save electricity.

That's the stupidest way.

Lighting energy saving can usually reduce energy consumption of 20-25% by installing energy saving equipment (mainly reducing the heat loss of rectifiers).

On the one hand, when the tube is aging, the electrons in the tube are reduced. In order to achieve the purpose of starting the luminescence, the filament has to increase the current, so the power consumption increases with the increase.

On the other hand, when the lights are on or off, it will be the most energy consuming, because the power consumption of opening the fluorescent lamp is equivalent to the power consumption of the fluorescent lamp for one hour.

For air conditioning, the most important thing is constant temperature control.

I checked a lot of air conditioners in stores, and directly located at the lowest (16 C) temperature control.

As we all know, all the air conditioners now have constant temperature control design. When the indoor temperature drops to the constant temperature state, the unit will stop automatically, until the indoor temperature exceeds the constant temperature state, then it will automatically start refrigeration.

If we set the temperature control at a low temperature which can not be reached at room temperature, the air conditioning unit will not be able to stop automatically and rest. On the one hand, the power consumption of the air conditioner increases, on the other hand, the service life of the refrigeration unit is also reduced, and even the failure rate has increased.

Cold chain equipment, on the one hand, we can see that the cold chain equipment includes refrigerators and freezers, all of which are cooled by circulating cold air systems.

However, the display of goods in our stores often overheaps the goods and obstruct the outlet, resulting in the leakage of cold air, or too close and too tight. There is not enough gap, which affects the normal circulation of the cold air and the leakage of the cold air.

The leakage of cold air will lead to two results. First, the cold loss will increase the electricity consumption; two, the cold capacity is not enough, the equipment can not be reduced to the preset low temperature state, the refrigeration unit can not get enough rest, and even affect the unit's shutdown of the ice, resulting in increased power consumption, increased barrier rate and reduced service life.

On the other hand, the regular cleaning of cold chain equipment is also very important. If there is no regular cleaning, the drain will be blocked and the condenser will freeze, which will damage the fan of the unit.

Similarly, it will increase power consumption and shorten the service life of the equipment.

I think as long as we keep on doing the above work, the energy saving and consumption reduction of the stores can basically be realized. There is no need to save electricity bills by turning off the lights and air-conditioning.