Red Dragonfly Opens New Marketing Thinking

Although the global economic recovery is staggering and the consumption index continues to decline, the growth of the electricity supplier economy relying on the Internet has been able to counter the trend and create a miracle of consumption.

Nowadays, consumers can taste all kinds of delicious food without leaving the home.

Therefore, the physical retail industry will inevitably suffer certain impact.

Let's move on.

Efforts should be made to open new marketing thinking.

The new marketing idea is not simply pferring marketing channels from physical stores to networks, but using scientific data statistics and management mode in the era of big data to make logistics more developed, more smooth distribution and more profitable.

Last year, the Red Dragonfly formulated the "inner saint and outer king" tree industry benchmark.

"Strategic position", with the help of

In order to make a more accurate prediction, achieve risk management and control, build a big plan management, do a good job in product demand investigation and analysis, R & D plan, plan order, store distribution, new product promotion, etc., adopt the big research and development mode, let suppliers intervene in advance, and study and divide the division of labor in the same plan, win win and win win situation; implement large purchase mode, integrate resources and strategic cooperation, improve the large logistics system, carry out point to point distribution, send goods directly to stores, take advantage of large resources, implement unified management of commodity plan and total inventory according to the whole country, replace centralized ordering with distribution system, launch "new concept of" you shop, I ship ", join the new concept, and achieve" big marketing ". To collect, manage, process, organize and analyze data.

Only in this way can the Red Dragonfly grasp the new opportunities under the driving force of the vigorous development of the Internet.

The Red Dragonfly must be brave enough to accept the new marketing challenge.

"Red Dragonfly" is a representative enterprise in the traditional consumer goods industry. It is also faced with difficulties such as rising store rents, large inventory pressure and loss of customers on line.

Therefore, the Red Dragonfly must explore the path of pformation that is suitable for itself through the rapid rise of online consumption.

The core competitiveness of e-commerce enterprises lies in its low link cost, creating link value for users, and the integration of industry chain is the back of e-commerce to provide consumers with convenient and fast shopping experience.

Although the "online" electricity supplier has broken the balance of traditional trade in the past few decades, and gradually changed people's consumption habits, "online" completely replaced the "offline" no possibility.

Because both Internet companies and traditional enterprises can not do without the supply, warehousing, logistics, distribution and other offline cooperation; the traditional consumer goods industry, especially footwear and clothing industry, the direct experience of consumption, e-commerce can not be fully realized.

Therefore, what the Red Dragonfly needs to do is to adapt to this new era and achieve innovation and pformation through the integration of online and offline.

Related links:

The official poster of "the secret of the bag" is published recently.

Taiwan powerful actor Lan Ching Lung, otaku goddess Zhou Weitong, pop singer Hu Xia, new generation of male spirit Gao Taiyu and old artist Yan Minqiu and other creators, the image of the film is officially exposed.

The secret of the movie "Bao Bao" is jointly produced by the Red Dragonfly Group and UMG radio media. Chen Zhengdao, a famous director in Taiwan, and a new director, Zeng Jin, are co directing.

2015 at the beginning of the new year, Chen Zhengdao's movie "return to 20 years old", 5 days of crazy collection box office, was $140 million, and the audience was constantly praised.

The three poster issued by the congratulatory micro film "the secret of the package" will be interpreted from the perspective of suspense, choice and gratitude.

The secret of the movie "the secret in the bag" takes a robbed female bag as the main thread, and gradually uncovers a hidden past that has been hidden for 20 years and spanned two generations.

The "secret of the bag" is a warm story with "return to the age of 20". It is comparable to the "hypnotist" in suspense and burning brain. It will hopefully bring more surprises to the audience this year.