How Can Shopping Guide Be Displayed Reasonably?

Clothing store display is not blind, but not for good-looking. Display is designed to better shape brand image and promote sales performance.

So, in order to enhance the competitiveness of the shop and the purpose of sales, how to make a reasonable display? This requires us to do a good job of data analysis of the store, and timely understand and grasp the shop's unsalable, best-selling funds, run the amount of money, etc., in time and strength to show our clothing products, so that consumers better feel the atmosphere of the store, and more effectively enhance the sales performance of the store.

We have to do the display, we need to combine our daily shop sales log, statements or computer system statements to do detailed data analysis, to take into account the recent store goods purchase and sale, goods color, style and selling points and other attributes, and the shop's largest and smallest SKU capacity, shop display props and so on, we need to do systematic data analysis. Through data analysis, we can better know whether we will combine the display space planning with the display of goods reasonably and perfectly, through the display and display aspects, we can maximize the use of shop display space, and promote the maximum sales volume.

For stores, how to make use of these daily sales reports and monthly sales reports that we usually do to display, this is what we need to study before display.

Where the store is located, a data survey is also needed for a new shop: the analysis of the shop crowd and the analysis of the new product listing market.

The analysis of store consumption people actually should have investigated the market department before opening the shop. Then we only investigate the flow of people, age, sex ratio, time period, time of entering the shop, and the style of purchase. Of course, it takes a long time. After investigation, goods and display are more purposeful.

The market analysis of new products needs to be analyzed from the number, style, color, fabric and price.

Through the above data analysis, we can know our store customers.

The habit and frequency of their shopping, so that we can find out the display and store of our shop.

The replacement cycle of display can display goods more purposeful at the time of display of goods. The gold location and display area of shops can display the display of goods that are more suitable for consumers' appetite.

However, the above analysis of market sales requires long-term store records and accumulation. This form record also establishes a reference database for the dealer's next order.

Flat effect is the amount of sales per unit area of a store: store sales / store area; efficiency is the amount of sales per unit area of the display area: store sales / display area.

When we calculate the flat effect, the sale time is usually adjusted.

After half a month or half a month after the launch of new products, we can calculate the efficiency and effectiveness of the exhibition before and after the comparison. We can know whether our exhibition has improved the sales performance of the store.

Through the above two data, we can analyze and detect which stores sell best and which clothing wall sells best. This will help us greatly when we make Chen Li, and let us find out the sales corner in shops, know which stores are not good enough to sell, and the attraction is not enough, so that we can find out some bad places of display location and display area. We can improve the display mode to drive the location or the sales of the closet.