VF Group Will Add 150 This Year.

It is reported that VFCorp, the famous American clothing giant VFCorp, which owns TheNorthFace and other famous outdoor brands, is accelerating the pace of global expansion and plans to add 150 self stores in 2015.

According to statistics, there are 75 new stores in VF group in 2014. Up to now, there are as many as 1401 stores in the world.

As the largest listing in the world

One of the companies, VF group has a series of international brands, including Lee, Kipling, Wrangler, JanSport, Jentsen, Brittania, VanityFair, Vassarette, LilyofFrance, Bestform, LilyofFrance, more than 30, and more than 150 in more than 150 countries.

And sales in 1401 self operated stores.

Because of its

The sales of outdoor and extreme sports brands, as well as the rapid growth of direct to consumer (direct-to-consumer) business, the total revenue of VF group reached US $12 billion 280 million in 2014.

Previously, VF group has set a target of earning US $17 billion 300 million in 2017.

VF's core businesses include outdoor sports, jeans, fashion clothes and sports.

Outdoor sports business will become the engine of revenue growth. It is expected to reach 64% of VF gross revenue in 2017, or 11 billion US dollars.

In 2015, the direct consumer business is expected to reach 28% of the company's annual revenue.

According to the financial report published by the company in February, in 2014, the proportion of the company's direct consumer oriented revenue accounted for 26% of the total income, which was higher than that of the 24% in 2013.

Direct consumer business includes two parts, namely physical stores and e-commerce. In 2015, e-commerce sales are expected to increase by 30% over the same period last year.

Its outdoor brand TheNorthFace grew by 12% in the fourth quarter of 2014, and its growth in direct consumer business reached 30%.

In the fourth quarter of 2014, the sales volume of VF group increased by 25%, driven by new stores. In the fourth quarter, it generated 3 billion 600 million dollars in revenue. Direct consumer business (including physical stores and online sales) accounted for 32% of the total revenue.