Suzhou's Department Stores Are Entering The Cold Winter?

Last week, a British department store, Marsha's department store, announced that it would close 5 of its 15 department stores in China by August this year. It includes a Shanghai store and 4 Jiangsu stores. We also know that this department store is the largest clothing retailer in the UK, and there is one in Guanqian Street. What is its business situation? What is the change of people's shopping?

The core road in Guanqian Street is international brand The department store chain store has 15 branches in our country at its peak stage, but in March 9th this year, it officially announced the closure of two branches in Wuxi and Changzhou. It is reported that in the next half a year, it will also close down 3 branches in Shanghai and so on. For such an internationally famous chain brand, it is in us. Suzhou What is the situation?

A tradition in Suzhou Department Store The person in charge told reporters that in recent two years, there has been a marked decline in turnover growth. Our growth rate is only 2%, although there is an increase, but the growth rate has dropped significantly. The same period data tell us that compared with previous years, our traffic volume has decreased by ten percent. In fact, according to the statistics of the Municipal Bureau of Commerce, the retail sales of 18 designated department stores in Suzhou have been negative since 2013, and the overall decline has reached 3% as of 2014.

Data show that in the first half of last year, China's retail businesses closed to 160 stores, the highest in history, of which large department stores closed 12 stores.

The dilemma of online shopping also appeared in Shanghai. What is more exaggerated is that from 100th goods to twelfth Department stores in Shanghai, the 12 old department stores, named by numbers, now only have 5. The cold winter in Suzhou's department stores seems to have begun.

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The US Department of Commerce recently released data showing that US retail sales totaled 439 billion 800 million US dollars in January, a 0.8% decline in the seasonally adjusted ratio, and the market is expected to decline by 0.4%. Total retail sales in the US have declined for the two consecutive month, the first consecutive decline since 2012.

Analysts pointed out that clothing, furniture and department stores sales fell, which is the main reason for the two consecutive month of decline in retail sales in the US, which is not consistent with the expectation of Yellen, chairman of the Federal Reserve, that "the fall in oil prices will help improve people's purchasing power".