Zhoukou Enthusiastically Builds The "Greenhouse" Of Shoemaking Industry

Zhoukou has taken all the enthusiasm to welcome shoe makers.

"As far as the construction of factories is concerned, the power to water and electricity has given us superior conditions. We have been very supportive."

Tan Zhenping's words showed gratitude for the hospitality of Zhoukou people.

In fact, it is being treated.

In this regard, Zhoukou is indeed quite competitive.

"Free recruitment for enterprises, free training of workers, which has solved the shortage of skilled workers from the source."

Guo Faliang said.

Needless to say, the shoe industry has made Zhoukou taste the sweetness and can not accept it.

More than a month ago, on the morning of February 4th, the cultural and Creative Industries Park of Zhongyuan shoe capital was in the middle of the morning.

Officially started construction.

The industrial park, which is listed as the key project of Henan Province in 2015, is definitely "big brush": it covers an area of 3300 mu.

20 billion yuan.

And its planning blueprint is also bright: the plan promotes the introduction of 1000 shoemaking enterprises, making shoe production account for more than 30% of the whole country in 10 years, making Zhoukou a well-known footwear industry base in the whole country and even the whole world.

The landing of this project means that Zhoukou will undertake new breakthroughs in the shoemaking industry in coastal areas.

In the view of Zhao Jiancai, vice governor of Henan Province, Zhoukou has great potential for development. "Apart from agriculture, vigorously developing clothing, shoes and hats, toys, homes, small electronics and other light industries should be an important development direction".

As an investor, Liu Suilong, chairman of Guangdong Footwear Manufacturers Association and chairman of Guangdong new horizon Group Co., Ltd. also said: "the shift of Guangdong shoe industry is the general trend, and settling Zhoukou is a wise choice."

Meanwhile, on the host side, Xu Guang, Secretary of the Zhoukou Municipal Committee, said: "we urgently need to work together with our major strategic partners."

People from all walks of life shared a common interest in Zhoukou, which enabled the ancient Zhoukou to be at the best stage of development.

When opportunity comes, people in Zhoukou get a knot.

The shoe industry, which quietly moved to the mainland, seems to have found the most suitable greenhouse in Zhoukou. It has grown vigorously and rapidly, just like a spring bamboo shoot after rain, spreading in Zhoukou.

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As a mature traditional industry, the shoemaking industry has a low entry threshold and full competition. For the large shoe enterprises with perfect marketing network and their own brands, we have made full use of network advantages and brand advantages to achieve rapid development. However, some small and medium-sized shoe enterprises without independent brands and independent marketing networks and independent development and design capabilities can only specialize in processing and production, participate in low price competition at the same level, and are forced to gradually withdraw from the market.

Compared with the sports shoes market, China's casual shoes market is still in an immature state of development, and the market potential is huge.

China's casual shoe manufacturers are numerous and competitive, and the market is quite fragmented.

The domestic brand structure is not yet clear, the first-line market lacks domestic brands, and domestic brands lack medium and high end brands.

The main enterprises in China's leisure shoes industry include: fast-paced Group Co., Ltd., Shishi Hao Mei Shoes Co., Ltd., Quanzhou Di Europe shoes and Garments Co., Ltd., Fujian Shishi bulls Shijia shoes and Garments Co., Ltd.

(competitive enterprise selection criteria: the main production enterprises of domestic casual shoes brand, excluding business casual shoes manufacturers)

Fast rhythm Group Co., Ltd. in 2011, the business income of casual shoes was 248 million yuan, accounting for 0.26% of the industry market.

2011 fast rhythm Group Co., Ltd. sales of casual shoes declined, mainly due to: the company adjusted the proportion of casual shoes and casual wear, to achieve brand optimization, and the future sales of shoes and clothing gradually reached the 1:0.8 ratio.