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How To Build More Than A Million Shops With Annual Turnover

2015/4/28 9:51:00 27

Annual TurnoverMarketingBusiness Skills

Excellent underwear salesmen are not only proficient in the general shopping guide skills, but also have a comprehensive and professional understanding of the product itself, wearing characteristics, collocation methods, washing and maintenance.

In addition, we can grasp the psychology of customers and grasp the popularity of the market.

A very professional guide can win the trust of customers and establish a loyal consumption relationship.

Comfortable and neat shopping space can win customers' favor and trust in brand, and can promote customers' consumption.

If customers enter the shop and find that the mop and bucket are placed in the fitting room, or if a corner of the poster is scratched and hung there, customers will be discounted.

Even if the quality of the product is good, the impression of "three streams" falls in the minds of the customers. The excellent shop image can withstand the test of the most critical customers.

The same promotions, some people operate very well, some people are very poor. Why? Many shopkeepers have experienced such a situation: when the discount is good, no one has been patronized after the original price has been restored. They also say that they are going to buy activities again in the store and so on. There are often no discounts, some people complain, and some people complain about the discount, which leads to the loss of many old customers.

In fact, promotional activities require publicity and layout of the atmosphere to do a good job in the corresponding work, in the publicity for the promotion to find a "suitable" reason, emphasizing the premise of sales promotion (such as festivals, celebrates, seasonal treatment, etc.), while in the layout of the shop, we need to highlight the sales promotion atmosphere, and the normal price sales are quite different, the greater the difference.

negative effect

The smaller.

As for

Sale

The price policy in China can clearly stipulate that a unified retail price should be implemented in line with the manufacturers.

Or give restrictive discount rights.

For example, you can give the minimum 15% off rights, but the premise is how much the total sales price must be.

In this way, by giving the salesperson the right to sell the discount to show their trust, they can not only improve their enthusiasm for work, but also effectively grasp the sales opportunities and improve their sales opportunities.

benefit

Perfect financial management can also help shopkeepers accurately and timely grasp the business status, and also has the most valuable reference function for daily sales plan making, sales forecast, replenishment of goods, and promotion plan, so as to effectively grasp daily operation.

Do a shopkeeper's account, a clerk's account, a factory account.

At the end of the month, the shopkeeper will check accounts with the manufacturer according to the actual receipt and actual delivery details. At the same time, all accounts will be clear at the same time.


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