Luxury Goods Market: Counters Have Been Rushes Repeatedly.

With the acceleration of internationalization and the reduction of the price of luxury goods, young people will become the main force of consumption. Many luxury consumers are beginning to focus on young people under 40 years old, and the consumer group is constantly sinking.

Reporters noted that

The report issued by the Consumer Economics Research Institute of the Research Institute recently pointed out that although the anti-corruption measures of the Chinese government will inhibit the demand for luxuries, but with the continuous improvement of living standards, Chinese consumers' awareness and demand for high-end consumer goods are rising.

China's luxury market actually has considerable consumption potential.

Although the consumption of domestic luxury goods in China decreased by 11% over the same period last year to 25 billion US dollars, the global luxury consumption of Chinese consumers reached 106 billion US dollars, accounting for 46% of the global luxury consumption. It is still the world's largest luxury consumer group. 76% of the luxury goods consumption occurred outside the country, a 9 percentage point increase over the previous year's 67%, and the growth of overseas luxury goods consumption is up to 9%, and the growth rate of overseas luxury goods consumption is up to 9%. The total consumption of luxury goods in China is 25 billion.

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The low price of luxury goods has led to the low price difference between luxury and domestic goods, which is the first time that this phenomenon has aroused great enthusiasm for consumption.

Recently, Chanel, Shanghai, Beijing, Nanjing, Hangzhou and other special counters have been snapped up.

The Consumer Economics Department of the Ministry of Commerce said it would be a sign of the return of luxury consumption.

The market fever will rise rapidly in the short term. This year, the high-end consumer goods market will usher in a buying boom and will continue for a period of time.

In addition, the report points out that, on the structure of consumer groups, on the one hand, high-end consumer groups are gradually spreading to the public.

The taste of Chinese consumers is increasing and there is a stronger desire to buy high-end products.

From the perspective of daily life consumption, consumers are more and more interested in high-end products with superior quality, beautiful appearance, energy saving and environmental protection. On the other hand, the high-end consumer groups, especially the high-end high-end consumer groups are gradually younger.