Ichael Kors Hired Hugo Boss Design Director To Recruit Men'S Clothes

　　 Marcel Ostwald Joined Hugo since 2004 Boss， He once served as brand manager, creative director of Boss black label, creative management and conceptual design director of Boss sportswear.

Michael, an American luxury brand Kors (hereinafter referred to as MK) often gives the impression of being young and ambitious. On May 26, the New York based company announced that Boss recruited experienced Marcel Ostwald as the newly established creative director of men's clothing.

In fact, MK began to plan for men's wear as early as 2013, and even said that it would develop the brand into a leader in the men's wear industry. In order to maintain the growth momentum, brand It began to lean towards the men's clothing business in its infancy, and opened a whole floor of space in the SoHo flagship store in New York for the exhibition of men's clothing products, including customized suits, shirts, ties sportswear And accessories.

"For all major luxury brands, men's wear is an important element to improve customers' lifestyle experience. Retail is a major part of our overall growth strategy, so it is very important to integrate the growing men's wear business into this strategy." John, chairman and CEO of MK D. Idol once explained that efforts should be made to develop men's clothing.

So far, the president and creative director of the brand men's wear department are "fully equipped". Founder Michael Kors believes that Marcel Ostwald has his talent, experience and understanding of brand construction, which can help MK open the men's wear market. ".

And MK seems to be quite fond of poaching senior executives of Hugo Boss. In July 2014, Mark, former chairman and CEO of Hugo Boss Brashear offered an olive branch and asked him to be the president of the brand's global men's wear. Brashear's main responsibility is to expand the brand men's wear business and develop MK into a men's wear brand with a market value of 1 billion dollars.

MK has launched men's wear series since 2002. As of July last year, there were about 450 stores of brand men's wear in 35 countries. The men's autumn and winter series released in January this year takes a casual style, just like Michael Kors himself said, "I want MK to be the clothes that men can wear when they get up early and go out." The brand has also decided to participate in the first New York Men's Wear Week held by the American Fashion Designers Association (CFDA) this summer.

However, while focusing on the new creative director of men's wear, the industry also pays more attention to the fourth fiscal quarter report of MK2014/2015 released on May 27, US time. In the three months ended March 27 this year, MK's sales volume was 1.1 billion US dollars (about 6.82 billion yuan), the slowest growth rate since 14 fiscal quarters, only 17.8%. And when Kate When luxury brands such as Spade and Coach reduced discounts in succession, MK used aggressive promotional methods in the opposite direction to attract consumers, and the gross profit of the brand fell to 58.4% from 59.9% in the same period last year.