Chinese Buyers Are Starting To Join The Ranks Of Luxury Goods.

Alex Rolfe is the co-founder of a boutique boutique in Hongkong. Because of the sluggish luxury market in recent years and the promotion of the anti-corruption campaign in the mainland, the traditional retail business is getting weaker and weaker, but now she sees another business.

"Most of the young luxury girls in Hongkong are young girls from the mainland. I can see how well the market will be in the mainland cities, especially in Shanghai."

Rolfe said.

At present, she is preparing to set up more discount second-hand boutiques in the mainland of China, and intends to set up online businesses.

Also targeting the market is Yen Kuok, the daughter of Malaysia billionaire Robert Kuok, who founded the second-hand luxury goods trading website Guiltstore, which was born with a golden spoon.

Although the website will not be formally launched until September of this year, Yen Kuok said it has received 2000 second-hand luxury items available for sale, some of which are well preserved even with the original tag.

"People still have doubts about secondhand fashion, which is normal.

But when they gradually find that each purchase is not only good quality, but also has good preservation space, these problems will be solved.

Yen Kuok said.

In October last year, the French second-hand luxury trading platform InstantLuxe landed in the Chinese market, and the flagship sold second-hand luxury goods at a very low price.

Users who want to sell luxury goods can become sellers of the InstantLuxe platform. After the products are sent to InstantLuxe InstantLuxe for identification, once the platform is successfully traded, InstantLuxe will receive a commission from the seller.

From the fragmented sale of individuals to the operation mode of collectivization O2O, the expansion speed of the second hand luxury market is somewhat surprising. Brian Buchwald, chief executive of Bomoda, a consultancy, said that China's affluent sectors are increasingly aware of luxury brands through the Internet and pnational travel, and the importance of brand price labels is more valued.

There are also some of the biggest auction houses in the world.

In 2014 Christie's set up a new luxury Accessory Department in Hongkong to specializes in auctioning luxury goods.

At the end of last year, Christie's also launched the online handbag accessories auction service -- Christie's Christie s live.

And its biggest competitor, Sotheby's auction house, plans to hold its first fashion auction in July this year.

Earlier, the Heritage Auction, the largest auction house in the United States, developed luxury products in 2010.

Sales grew by more than 50% a year.

For people's increasing preference for second-hand luxury goods, Matt Rubinger, vice president of handbags and accessories Department of Hongkong Christie Auction Co, told Business of Fashion: "high-end.

Users have changed from simple buying in the past to rational collection after understanding brand value.

Last April, Christie's made 6 shots at an auction.

(Birkin bag), each paction price is more than 500 thousand Hong Kong dollars (about 400 thousand yuan).

In June 1st, at the Christie's auction in Hongkong, the highest auction price of the global handbag was born. A purple Herm s s alligator skin platinum bag was photographed out of HK $1 million 720 thousand (HK $1 million 376 thousand).

When the auction of second hand luxury goods entered a flourishing period, competition for luxury appraisal talents became fierce.

Without franchised stores as a guarantee, the auction house is particularly important for the authenticity and quality appraisal of the auction products.

The Matt Rubinger, the vice president of the Christie Auction Co handbag and accessories department, has triggered a job hopping crisis last year in Hongkong.

Matt Rubinger, now less than 30 years old, is a "juvenile luxury appraisal expert" developed by the US Heritage Auction Co.

In 2014, he turned two senior assistants to the Christie's auction house.

Greg Rohan, the US president of Heritage Auction Co, took the Matt Rubinger to court for "theft of business secrets" and demanded compensation for the loss of related businesses by US $60 million.

Although the outcome of the lawsuit has not yet been known, competition from the auction house for Matt Rubinger has already foreseen the potential for the development of the second hand luxury market.

For auction houses, selling a crocodile leather handbag is not only a business, but more business is likely to follow.

Compared with tens of millions of dollars worth of auctions, hundreds of thousands of dollars of luxury accessories can better attract a number of top customers.

"Buyers who can afford 100 thousand dollars handbags usually collect jewelry and watches as well. Their husbands may be collecting wine and artworks."

In the interview with Business of fashion, Heritage Auction Co President Greg Rohan said, "sellers of handbags can be regarded as our excellent customer base."