Shop Management: How Should Products Be Priced To Make The Most Money?

Bargaining is a very annoying thing. The price is simple and simple. At present, there are many such shops in China, though the methods are good, but the business is not very good. In essence, strategies or tricks only work to a certain extent, and the key is to be genuine.

Nothing can be more sensitive to price than customers, because price represents the money in his pocket, so that the customer can feel that you only take a very small part from his pocket instead of a whole lot.

The price tag for a commodity is also a knowledge. How can a price tag attract customers more? The bid price can not be marked too high, which will scare the guests away, and it will not be too low, which will affect the profits of the commodities. Treat different commodities with different prices, and see how they should be priced.

There was a small shop in England, but business was sluggish at first. One day, the shopkeeper came up with a brainwave: a customer could choose one item in the store as long as the customer offered 1 pounds. This is to capture people's curiosity. Although the prices of some commodities are slightly higher than the market price, they still attract a large number of customers, and sales are higher than those of some nearby department stores. In foreign countries, the popular selling of the same price is also sold at the same price. For example, some small shops offer 1 cents commodity counters and 1 yuan commodity counters, while some big stores have 10 yuan, 50 yuan and 100 yuan commodity counters.

Price segmentation is a psychological strategy. When the seller sells the price, he adopts this kind of method. Skill It can cause the buyer's psychological sense of price.

Price segmentation includes the following two forms:

1. quote with smaller units. For example, tea is 10 yuan per kilogram, and it is 0.5 yuan per 50 grams, 1000 yuan per ton for rice and 1 yuan per kilogram. The advertisement of Paris subway is that only 30 francs are required, and 2 million passengers can see your advertisement.

2. compare the prices of smaller units. For example, "if you smoke a cigarette a day, you can order a newspaper every day." "The average refrigerator cost is 0.2 yuan per day, only enough to eat an ice bar!"

Remember to quote small units.

A unique product can only be sold at a unique price.

　　 Extra high price method That is to say, when new products are launched into the market, they will Price The price is much higher than the cost, so that the enterprise can gain a lot of profits in the short term, and then adjust the price according to the market situation.

Somewhere, a store entered a small number of high-end women's coats, asking for a price of 580 yuan. The operator of the shop saw that the material and workmanship of the coat were very good, and the color and style were very new. They had not appeared in the local market, so they set a high price of 1280 yuan, and sold out quickly.

If your product is very popular, and only one of you in the market, you can sell a higher price. However, this situation will not last too long. The best seller can also be imitated by others. Therefore, to maintain a higher price, we must constantly introduce unique products.