Quanzhou Smart Running Shoes And Apple Watches PK

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Nike Bracelet Fashion wearable device consumption trend at the same time, the Quanzhou industry for adult wearable equipment investment and R & D is also in full swing, of which the most representative of intelligent running shoes, it can actually and apple watch PK

"When a chip meets a running shoe, running is no longer a personal sport, it extends a lot of possibilities."

Lin Zhizhong, general manager of Tong Xu, said the "Ai Woqi" smart shoe developed by the company was launched on the basis of many years of chip development and extensive market research.

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It can also connect with the APP on the smart phone. The tracker will analyze and feedback the running posture of the user in real time, and guide the correction of the running posture of the user. It will even customize a running guide for users according to different users' different sports habits and sports scenes, so that users can exercise more scientifically and maximize the movement effect.

In fact, the concept of smart shoes has a long history.

Lin Zhizhong said that as early as in 2006, apple and Nike launched Nike+ products, including Nike+iPod, users connect sensors to iPod Nano, iPod Touch or iPhone, tracking user movement data.

But in fact, this product has not been sold, but the market reaction is mediocre. Many users have used it again after several times.

Smart shoes are one of the best business opportunities for shoe companies in recent years. Shoes Companies that want to develop will never miss this opportunity.

"No matter whether it is a domestic brand shoe enterprise or a foreign trade foundry enterprise, we do not want to miss this upsurge."

He believes that the production of smart shoes can also take the "two legs to walk" sales way, on the one hand, in the domestic market to innovate sales mode, on the other hand, it can export.

"Wearable devices will definitely be one of the developing trends of outdoor sports products in the future."

Ding Siquan, chairman of sun Hai sporting goods Co., Ltd., told reporters that as a company dedicated to riding clothes, running equipment and football apparel, the trend of the whole industry can not be ignored. "Outdoor sports industry, especially in the field of wearable equipment, can still explore a lot of space."

Industry analysts believe that wearable devices can be

More closely related to the life of consumers, on the one hand, enhance the brand's technology sense, on the other hand, it can enhance the viscosity of brands and users, and wearable devices can enhance the added value of clothing.

At present, the brand clothing industry is still in the ice cold period. In the pformation stage, the industry will inevitably face the problem of declining gross margin and declining performance. The industry urgently needs to find new ways to increase the added value.

"Wearable devices have become an important direction."

Analysts say.

But others believe that the market prospect of wearable devices is unpredictable.

Footwear industry independent commentator Ma Gang said that wearable equipment is something new, "not necessarily how much money can be sold, but it can be a gimmick", for the current entry into the field of enterprises, it is only an attempt to talk about the market prospect is still early.

People in the industry say that the sales of smart shoes depend on the subdivision of products, what kind of people they want to play, and how to sell products according to their consumption.

Children's smart shoes are a good function for their parents.

Nike and Adidas's intelligent sneakers are also helpful to athletes according to their different subdivision fields.

But for ordinary consumers, the brand side still needs to solve the marketing problem of "why do I want to buy this product"?

If you launch an intelligent sports running shoes, you need to solve the data accumulated by users, and how to pform it into the actual role of people's lives, so as to better motivate users to exercise.

Lin Zhizhong believes that "Internet + Games + interaction" is also a breakthrough in the traditional mode.

"For example, sports running shoes cooperate with popular Parkour games. In reality, some data of user training can be converted into gold coins in virtual Parkour games, and even some props can be exchanged, which can produce certain product stickiness to users, so as to better serve users."

He believes that it is mainly based on the characteristics of smart shoes to do marketing promotion, to stimulate users' desire to buy.