Yang Zhaohua: Home Textile Exhibition Highlights Industry Innovation Driving Force

On the afternoon of August 27th, at the National Convention and Exhibition Center (Shanghai), Yang Zhaohua, President of China Household Textile Industry Association, accepted the media visit on the exhibition of the China International Home Textile Exhibition.

Yang Zhaohua first introduced, this year, the overall operation of home textile industry is relatively stable.

In 1~5 months, the National Statistics Bureau's 1840 home textile enterprises realized the main business income of 100 billion 280 million yuan, an increase of 2.3% over the same period, and the growth rate dropped sharply, but still maintained a certain amount of growth.

However, in the 1~5 months of this year, the export of home textile industry decreased by 1.2% compared with the same period last year, which has not been seen in recent years.

Yang Zhaohua believes that the biggest challenge for the home textile industry is the change in consumer demand.

"In the current economic environment, consumers will no longer blindly consume, without good products and reasonable prices, consumers will not pay the bill."

At present

It has not really found a way that is completely suitable for the development of the industry.

However, we still see a lot of gratifying changes from this home textile exhibition.

Yang Zhaohua pointed out that most of the home textile enterprises at the exhibition were actively returning to the essence of products and full of confidence in the development of the industry.

This home textile exhibition is held in the very difficult situation of the industry. However, from the perspective of exhibitors, enterprises have attached great importance to this exhibition, with 1402 exhibitors.

Moreover, many enterprises also attach great importance to product research and development investment. In the past, some exhibitors will not bring the latest developed but characteristic products. The current home textile exhibition will bring more products that are newly developed by enterprises.

Yang Zhaohua said: "these enterprises believe that the more difficult times are, the more we need to develop new products honestly, and satisfy consumers' needs in pattern, color and quality. This is very gratifying."

In addition, Yang Zhaohua also admitted that he was happy to see many.

Are exploring new business models.

The red willow group was a 100% export enterprise five years ago. It turned to domestic sales three years ago. This year, it began to develop shops and open small shops to sell new products.

This requires not only the ability of product marketing, but also the ability of resource integration. This change is very big.

Xiao Xuan window launched "one plus one" soft package O2O this year.

It is understood that the enterprise started making curtains, and later made wall cloth, "one plus one" is curtain + wall cloth, Xiao Xuan window will open to 100 stores this year.

This is enough to see that enterprises now pay more attention to products and pay more attention to the innovation of business models.

Yueda was originally a fabric supplier for bedding brand enterprises, and now it began to make bed brand, and a large number of curtain enterprises are doing business.

From this we can see that many home textile enterprises are not only doing well in production enterprises, but also changing to production service enterprises.

In this regard, Yang Zhaohua said: "there are many potential needs in the home textile industry have not been excavated, I believe that the current difficulties will be overcome."

This year's home textile exhibition cross-border cooperation is also a major highlight.

Yang Zhaohua said that in 2000, the domestic textile association put forward the concept of cross-border cooperation, but at that time only knew that it was going to do it, but it could not land.

This year's "Summit Forum on home furnishing and building a new life with big families" has achieved very good results and promoted the interaction between home textiles and furniture enterprises.

In addition, the organizers also collaborate with architectural designers to invite 8 outstanding architectural designers and 8 high-end fabric brand enterprises to cooperate.

The sponsor and the hotel industry cross boundary cooperation, invite 50 hotel managers to come to purchase, and cooperate with exhibitors to achieve deep cooperation.

The organizers invited the first time to cooperate with the fashion designers.

Visit the exhibition, and hold joint salon with the home textiles and home decoration designer director to explore the fashion and brand development path.

All of these have implemented the concept of cross-border cooperation very well.