Find "G-Spot": How To Break The Homogeneity Of Fast Fashion Apparel Industry In China?

When "first lady" Peng Liyuan dressed in China's local brand clothing for national visits, made in China

The fire broke out.

Among them, the "fashion style", "update speed", "close sale with the people" three core strengths near the fast fashion brand scenery unlimited.

However, when more and more enterprises are entering the fast fashion field, the fast fashion of clothing is no longer blue ocean by homogenization competition.

Industry experts said that domestic clothing brands need to be soberly aware of the status quo and seek breakthroughs.

After many years of market development, fast fashion has not shown any weakness. However, the new fashion pioneer brand, represented by the colorful fashion women's clothing, has been moving frequently in recent years.

Back to customer demand G-spot

In fact, for the clothing industry, the fast fashion innovation "G-spot" is still the main role of customers.

In fast developing fast fashion industry, the satisfaction of consumers is decreasing year by year.

In view of this phenomenon, the reshuffle of Zhuo and Shuo is based on the regional customs and cultural needs and so on.

Serving customers.

In the north and south, climate and folklore and height have great difference in clothing styles.

Based on this, Zhuo added the design emotion and cultural value on different styles of clothing, and integrated into Europe, Korea, Japan and middle world.

According to the different needs of the core consumer groups, the clothing is meticulous classified, including fashion personality, fashion sweetness and fashion luxury, with many styles to meet the needs of different consumers.

Create a "gentle breeze" break down

"Being a trend follower rather than a creator" is the position that fast fashion brand has been sticking to, but it has caused suspicion of duplication.

ZARA needs tens of millions of euros to pay for plagiarism every year. Forever21 is also accused of being prosecuted for more than 50 times in 4 years because of the plagiarism of famous designer works.

The soul of fashion is inseparable from design. The added value of brand by imitation alone is actually a fatal injury.

In the face of the fast fashion industry, "tearing up the labels of famous brands, and simply not distinguish what brand clothing" is the phenomenon of product homogenization, Zhuo takes the lead in breaking the homogenization dilemma of fast fashion industry through product innovation, and leapt out of the minefield.

On the design side, Zhuo takes the annual revenue as a special fee for product design and research, sets up a clothing research and development department, and sets up a professional fashion designer team.

Among them, the designers of Zhuo's many places are almost all over the world, and designers come from Korea, Japan, Europe and the United States.

Industry experts say the value of a brand is that it gives consumers a stable expectation of their brand products.

As a brand new model, the core value of the brand has become more mature through the test of time.

In a fast fashion clothing market under the tide of "copy and paste", it has become a unique style of "gentle breeze".

In addition, Zhuo Tsun takes the form of unified style and distinctive product brand image in the eyes of consumers by generality of style elements, design elements, hue grade and fabric.

Grasp the hearts of the masses

Compared with the style, the quality of fast fashion brands is also widely criticized.

ZARA has been on the blacklist of quality inspection for the 7 time in two years in China, and once encountered consumer trust crisis in China.

Quality problem has always been the inherent defect of fast fashion gene. Based on the consideration of cost control, fast fashion brand has excluded high quality and long service life as early as the design stage, and the compression quality cost is the normal fashion of fast fashion.

In the face of the temptation of huge profits, it did not "sink".

Outstanding quality is famous among consumers.

Although expensive.

In addition to clothing design, fabric is also a major part of clothing innovation.

The fabrics chosen by Zhuo and Zi are strictly scrutiny and contrast by special teams. The final confirmation of Ms. Wu Xiaoling, general manager, can be applied to clothing production in a large number.

Strict selection of cloth links and complicated auditing level ensure the quality of Zhuo's clothing.

In fact, back to the customer demand G-spot, with the style breaking and heavy grasping the popular feelings, these three seemingly not "exploding" basic principles, is still the only way to create the differentiation competition of the women's clothing brand market, is the plan to break through the fast fashion "the future predicament".