What Is The Secret Of Success In Shanghai'S Children'S Success?

Published by China Business Information Center

It shows that in August 2015, the retail sales of clothing commodities of hundreds of major retail enterprises in the whole country decreased by 4.4% compared with the same period last year, the growth rate increased by 1.8 percentage points from the previous month, 13 percentage points lower than the same period last year, the lowest monthly growth rate in the past two years.

Among them, men's wear and women's wear decreased by 4.6% and 4% compared with the same period last year, and the narrowest fall in children's wear category was 2.6%.

In this regard, Feng Chunyan, general manager of Shanghai international branch, a famous international brand of children's wear, said that the above data did not really reflect the situation of children's wear market.

Judging from the operating situation of Shanghai, the decline is not very obvious. According to the comprehensive data, Taodi dress is only located in a special counter in spring in Paris, Pudong New Area, and sales increased by 120% over the same period last year.

Feng Chunyan believes that as long as the structural adjustment of goods, publicity and planning and management in place, the performance will not decline much.

Cheng Weixiong, general manager of Shanghai Liang Qi Brand Management Co., Ltd., said that many garment enterprises, especially small and medium-sized enterprises, have been closed down under the influence of raw materials, labor costs, appreciation of the renminbi and the shrinking export trade, while the clothing of Taodi has achieved an adverse market growth, which is inseparable from its brand value and channel construction.

This is further demonstrated.

In terms of market share and channel construction, it has a considerable say. Only by doing a strong job in its own brand can we get better development. Especially for the famous chain brand such as emperor taoti, the brand can only win the position of the channel and become the last winner.

Only with professional management idea and brand ideal can we create good sales in the channel and benefit the brand.

China clothing network reporter learned here that children's clothing industry is considered to be the last piece of cake in the clothing industry.

According to the China Statistical Yearbook, there are about 400 million children under 16 years of age in China, and the 2014-2017 year Chinese children's wear market dynamics research and earnings forecast report released by Shang Pu believes that the demand for children's clothing will increase by more than 20% in the next few years. Its industry analysts expect that the size of children's clothing market in China will reach 140 billion yuan by 2015.

According to media reports, with the rapid growth of consumer groups such as post-80s and post-90s, they constantly reshape their homeland.

Market structure.

The new generation of consumer groups will be keen on online shopping.

The market has been pushed to another high point and has had a great impact on the entity channel.

But this is not obvious in children's clothing industry.

Although the children's clothing business market has maintained a rapid development trend, but in recent years, children's wear market sales situation, the offline channel is still the main selling clothing for children.