Latecomers Can Gain The Advantage Of Being Late.

As we all know, B2B enterprises enter the electric business field later than B2C enterprises, but the latecomers can also gain the advantage of being late, because B2B enterprises can explore the footprints of the forerunners and learn from them.

I. filtering results

This is also known as "faceted", "stratified" and "reduced" navigation.

On Amazon, you can often see this navigation below the word "RefineBy" on the left side of the screen.

Users can navigate through this navigation to see the different aspects and attributes of the selected items.

There are many advantages in setting up faceted navigation, but there are many points to note when ensuring proper navigation settings.

First, product data must be identical.

System integration exists.

For some B2B enterprises, this data may exist in enterprise resource system or product information management software.

In short, you need to maintain product data in a convenient way to simplify data entry process and improve data quality.

In short, you need to ensure that the content presented to the customer is filtered by him.

Two. Simplify the checkout procedure.

Another clear fact is to recognize the importance of simplifying the checkout process.

Many retail websites use one page checkout, which usually reduces the abandonment order rate and improves conversion rate.

Mostly

All adopt a one page checkout mode.

However, the checkout procedures of some websites are more complicated.

For example, shoppers can see shoppers' shopping through small shopping carts.

In short, we should simplify the order procedure of customers.

Three. Share content

Content is the key to making a website stand out, providing users with some problem-solving content, and positioning the website as a valuable partner rather than just an online store.

It has been proved that websites that display product images, product pictures and customer feedback can get more conversion rate.

The more information we provide, the more customers will get what they want.

The openness of information also contributes to the establishment of trust relationship between the company and the outside.

In the field of B2B, rich content such as data worksheets, product catalogues, CAD files, supporting files and explosion maps can bring additional value to shoppers.

Four. Welcome the flow brought by mobile devices.

Mobile is not a technology, but a function.

Designing mobile experience is not just attaching something to the website.

More and more customers of B2B and B2C websites visit the network through mobile phones. Therefore, the electricity supplier has gradually developed towards mobile terminals.

Corporate executives are now investigating the purchase decisions of B2B through smart phones, and you know that this is a reality, because you may have been logging on to such platforms through mobile phones.

Looking at Google's analysis data, you can see how remarkable the traffic growth brought by mobile devices is.

How can enterprises ensure a smooth and intuitive mobile experience for shoppers? Many factors affect mobile strategy together. First, enterprises usually use responsive webpage design so that web pages can be automatically adjusted to adapt to the screen of users' mobile devices.

Therefore, B2B enterprises can learn from the successful experience of B2C providers and apply them to daily business operations.

These businesses no longer want to focus on phone, fax and print catalogues, even those who are most self complacent.

The same is true.