Clothing Design And Demand Disconnect Electricity Supplier Has Become An Electric Injury.

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There is no shortage of top fashion designers around the stone lions. There is no question of "decoupling" between design and market demand. However, due to historical reasons, we should also see that most entrepreneurs who succeed in entrepreneurship are not learning to design, or even get rich from the bottom of the stall. They do not know what design is. They have only a shrewd business vision.

In reality, often the boss says this series is good, it is good.

Even if a designer loves to cry, it's not a thing to do.

On the other hand, due to the limitation of our traditional marketing channel operation mode, all terminal stores only sell and do not research very widely, leading enterprises to only know what goods they sell well, but they can not immediately grasp the commercial intelligence of what goods are sold in every market.

There is no instant intelligence for goods to sell, and designers are not gods. How can we design the so-called "exploding money" that is close to consumer demand.

In this way, most clothing enterprises have entered a vicious circle, and warehouses are becoming more and more substantial.

In terms of channels, the vast majority of SMEs are unable to channel their channels into the three or four tier market due to capital and strength constraints.

And the three or four tier market can not choose more cheap and good season goods, often wait for big goods to become the tail cargo, the county town consumers have the opportunity to put our products on the body - the company's genuine goods become the tail cargo, compensate!

Shishi, an e-business seller, said that it was precisely under the pressure of inventory and electronic commerce that traditional clothing retailers were selling discounts in a discount network, attracting a large number of online shopping users to actively watch.

但随之而来的却是大量的高仿、个人C店和大学生电商创业潮，有些大学生不惜向家里借款几万到十数万不等开始电商创业，他们中有一部分人把伪劣假冒拿来美化成高仿、用刷单来打造品牌的好评、用低于成本价销售来推动销售额，这样饮鸩止渴、入不敷出的手段往往只能坚持几个月，等到最终退场时自有新人重复这样的模式，并逐渐形成了“同款、小单、低价”的淘宝服装售卖规律，“好评率和销售量”超过了“产品质量”成为了同行间更为重要的比拼依据，而曾经寄托于消灭库存压力的零售电商再一次把库存问题甩到了所有分销商的面前，只是区别于曾经，现在的库存压力不仅服装厂家有、分销商也有、连个人小卖家都有!

Once the highest e-commerce rate of textile and clothing retail industry, did not get rid of the stock pressure, instead of becoming a serious electric "injury" disaster area!

Homogenization of competition

Shishi, a clothing business owner, believes that from a large aspect, the layout of the entire national garment industry is identical, and from the southeast coast to the central and western regions, clothing industry bases are everywhere.

However, there are few truly unique bases.

Guangdong products and Fujian products, Guangzhou products and Shenzhen products basically do not have a distinct personality. Several or even dozens of industrial bases are producing the same kind of products, even the same products.

Finally, we can only fight the price war, and the result is the "wallet" of the owners.

From a small point of view, different brand products in the same area are imitated each other in terms of design, use value, packaging and service, and marketing means, so that the technical content and use value of products gradually converge. Homogeneous industries do not form complementarity but form unhealthy competition.

Some entrepreneurs believe that under the condition of homogenization and fierce competition, clothing enterprises should be able to achieve the goal of "people without me", "people have my essence", so that enterprises can not be duplicated or difficult to replicate, so that enterprises can remain invincible.