Fashion And Beauty, Fashion Is A Dark Horse.

Affected by the global economic contraction, many international clothing companies have seen a negative growth in profits. The US fast fashion giant --Gap group is weak this year. Its same store sales in October fell by 3%, of which Banana Republic fell 15%, Gap fell 4%, and North America will close 175 Gap stores.

China's famous soft fashion

Brand - Zhuo but the opposite trend, shop opening shop growth rate is not less than the same period last year, has become a "dark horse" in the clothing market, the development momentum is a symbol of industry in recent years.

In this regard, the industry ridicule said: "Zhuo TSI can have the status of today, and the envy of the peer sustained rapid growth rate, relying on high forcing."

According to the survey data, the current consumer group of women's clothing is gradually becoming younger. They have already got rid of the simple and low-key pattern in the choice of clothing styles, and gradually integrated into the fashion and gentle trend. "The era of basic money" has ended. The top three factors that affect their clothing purchasing are visual beauty, comfort and price.

In fact, in this era of "looking at the face", visual beauty has an important influence on consumers' choice of clothes.

For this reason,

Adjust strategy, launch a new brand positioning, build a "new model of soft beauty" as the core, and create the "Chinese middle class spirit fashion" women's clothing. Extract the spirit of the new generation of women and pform it into 7 kinds of fashion description of Z`DORZI women's clothing: modern, self-confidence, fashion, art, luxury, elegance, and beauty.

In the fierce brand competition, Zhuo and Gao are forced to produce products.

"A lot of consumers' hearts have been gathered", and a strong fan economy has laid the foundation for future development.

No matter how the market is changing, only by always taking the consumer as the leading factor can we create a trustworthy brand and stick to the high quality, high price and fashion.

High quality is also one aspect of forcing the grid. It has high requirements for fabric and people's comfort. From raw material procurement to fabric design, style plate printing is a little bit of grinding, and strive to achieve the best quality.

At the same time, while improving the fashion and quality of women's clothing, price parity is a great feature.

In the "price" factor that affects consumer choice, through combining the market situation of China's clothing consumption and deeply understanding the consumption level of the public women, Zhuo and Zhuo stick to the price advantage of the people, and ensure that every process and every detail of the production is guaranteed from the source to control the balance between quality and price, so that consumers can not only buy fast fashion clothes of high quality, but also keep themselves in good commercial operation scope, and ensure that the mode is sustainable development, so as to achieve a genuine "win-win" between the brand and consumers.