What Is The Logic Behind Yintai'S "Foolishly Handsome"?

People get rich before they are old, have money and have resources to judge sales channels. People can choose to like or dislike willfully.

In the future, young people will not care which is the Internet and which is not the Internet, so retailers should not be entangled in line and offline.

In the view of CEO Daniel Chan of Yintai business group, there is no need to compete on the line of anxiety, and finally return to the essence of retailing. The way is to simplify the complicated things, make efforts to be simple, and do well things are not expensive, which is the core of retail.

The following is a record of the speech:

Just now, the moderator is very precise about the status quo of offline tradition.

Yintai also has a large number of stores under the Internet. Its innovation is "new thinking, new consumption and new form".

Let's talk about the numbers first.

The most welcome thing for this year's double 11 is Yintai.

There are still 40% to 50% growth, and 70% more growth on line.

In the future, the double 11 will continue to form the form of "China Shopping Festival" on the November 16th of Yintai's birthday.

Perseverance, only unprepared, so-called offline retailers will feel anxious, and we are all right!

So what did Yintai do? Yintai embraced the Internet thinking and made the internet our tool, but I think an enterprise should have its own pursuits.

Yintai put forward this year's "foolishly handsome".

Let's not go to the line of anxiety again. Please go back to the essence of retail.

The way to simplify things is to make them simple, and to do well is not expensive, which is the core of retail.

Reduce supply chain levels.

The word now quoted is supply.

To stimulate domestic demand and supply side reform.

Even a nationwide chain department store, which is truly "linked and locked" in the whole country? No one should deal with a large number of supply chain levels at the provincial level or municipal level, and Yintai is now trying to reduce the level so as to achieve the same price on line and online.

Online and offline integration, it has been predicted that if the enterprise is still not taking a step on the O2O at the end of 2015, it will encounter some difficulties in the future.

So is my experience.

But this matter is not urgent. It is not a pioneering project. Today we will form a team, tomorrow A round, the day after tomorrow will be the B round, and then it will be listed.

That's not the truth.

Ma Yun said he would not be afraid to do what he did today and succeed tomorrow.

The integration of online and offline needs to be done step by step.

In addition, online and offline are not two things. It is just a closed loop for customers to create an undifferentiated online and offline integration.

Dear friends, when the impact of each other is affected by online and offline, efforts must be made to overcome their shortcomings without turning back, so that we can achieve our goals slowly.

For customers, Yintai will become silly.

Current

No matter who is dumb on line or line, the way to do it is to mention 1000 yuan for 500 yuan and 70 percent off for sale.

Is there any channel operator to go to the brand to control the increase rate? Yintai proposes to take the first place in the industry to make a refund.

At that time, my colleague asked me, "Dong Ge, if the little girl buys a piece of clothing and does not pull down the card to go back to the party second days later, what should I do?" I said, "why?" the little girl likes this dress. Why does she want to retire from the moon? No money to buy another dress, of course, to give her back, it is foolish to do so.

Now Yintai, customers do not meet the requirements of return, you can go to customer service.

This year, the location of customer service department has been changed. The original customer service is to represent the company to serve the customers. This year customer service is the Department that represents the customer struggling with the company.

We can only get more stupid in front of customers.

For employees, Yintai will become more foolish.

In Beijing, there is a famous national chain department store to pay 1800 yuan to the cashier. How does this make people live? HR told me that Yintai is the highest wage entity in the retail industry, but we still make a solemn promise that the average wage of all employees will grow by 10% every year, regardless of their performance.

Our employees still have emotional leave and can not work if they are unhappy.

As for the staff's Spring Festival break, we have been from a day and a half, this year is two and a half days, next year is three days. Can't CEO settle accounts? In my opinion, Yintai should become more foolish for employees because they want to go home for the new year.

For the industry, Yintai will become very handsome.

In the industry, it has always been the premise that the return is not to affect the two sale, but in a retail department in Europe and the United States, a department store once helped people to return 4 tires.

Now, when you return to Yintai, even if you do not have a small ticket and no packaging, the salesperson will give you back, and you can't go back to customer service. Customer service will still give you back, because we think every customer is well intentioned.

This year, we can help all the customers free to meet the demand of empty handed shopping during the big promotion period. Our cooperation with the dime is starting from Yintai, where we pay the fare.