How Does Ma Yun Arrange The "Funeral" Of The Commercial Center Under The Line Of Meow Street?

Commercial center

It is an important Internet subject in the next 5 years or even 10 years. The practice of meow street seems to be of positive significance.

What meow street is, what effect it can play on the mall, the super voice is very curious.

When the battle of the Internet platform has subsided, people come back to find that the offline entry is so important.

In 2015, a number of massive mergers took place in entities related fields.

The layout of Ma Yun, just like the cloud hand in Taiji, seems to retreat, but actually enters, and it can be seen through a few.

In May 2015, with the withdrawal of Shen Guojun, chairman of Yintai, Alibaba became the largest shareholder of Yintai business.

Some people do not understand, Ma Yun did not always think that the electricity supplier will exceed the physical shops, is the direction of the future, why is it back to buy Yintai this kind of business model?

Children are right and wrong, adults only see the pros and cons.

Today, Alibaba has eleven yuan of 91 billion 200 million yuan, and China's electricity business accounts for only 10% of the total retail sales of consumer goods.

The growth of China's electricity providers relies on huge Internet users' bonus. The increase of China's shopping centers is a huge wheel of Chinese urbanization.

At present, the level of urbanization in China is only over 50%. In 2030, the rate of urbanization in China will reach 70%.

The growth rate of offline shopping centers will far exceed that of e-commerce.

Alibaba bought a medium volume intime, only trying small knife to get through online diversion and offline shopping centers.

The huge line of business center, the entrance of Pao Ding Jie Niu, is a little "meow Street".

Meow street, through cooperation with offline businesses, can guide consumers to the next line.

According to the user's address location, the surrounding shopping malls, stores and discount information will be pushed to users.

At the same time, it provides one button WiFi, indoor navigation, parking and parking, parking payment and other services.

This is the entrance of a line shopping mall O2O.

Alibaba has experienced a new product after acquisition and integration and new business groping.

As of December 10th, meow street has entered more than 10 cities such as Beijing, Shanghai, Shenzhen, Nanjing, Wuhan, Hangzhou, Ningbo, Shaoxing, Huzhou and so on. It has been working with more than 60 stores including Yintai business, first business group, impression city, Wuhan Zhong Bai, Shui you Cheng, Holiday Plaza, Xicheng square and other large retail groups.

Hand washing is the entrance of Ali mobile electric business. The word of mouth is the entrance of Ali's beer and skittles. Meow street is the entrance of Ali shopping center under the integration line.

How can a businessman use meow street and what benefits can he get?

1, red packets - subsidized consumers encouraged to shop

In this year, more than 60 shopping centers in Beijing, Shenzhen, Hangzhou, Ningbo, Wuhan, Xi'an and other 10 cities participate in meow Street 1212 shopping carnival.

From December 5th, meow Street will send tens of millions of red packets to encourage customers to shop.

At the same time, at the same time, launched the red envelopes rain, 8 yuan lottery raffle and other interactive games, so that consumers can experience the fun of offline shopping.

Through consumer rights such as red packets, users are allowed to enter the homepage of shopping malls, browse the information about the discount and activities that the shopping center is carrying out, and make consumer decisions before going shopping.

At present, shopping malls can also be drained through meow Street red envelopes.

Drainage effect: Double 12 period, 600 thousand + users use meow Street red envelopes, creating the offline version of "double 11".

2, calorie shopping can also make money

During the double 12 period, meow Street calorie released the 2 version, from the original Apple phone only extended to Android mobile phones, so that more users can experience the street side "money".

In meow street covered 10 cities, as long as the installation of meow Street app on the phone, the system can automatically count the energy of daily walking and sports consumption, and users can exchange yuan yuan with one button to enjoy the integral benefits of the gold treasure.

Drainage effect: user's converted treasure goods will eventually be collected at the physical store, increasing the frequency and residence time of consumers to the physical store.

During the double 12 period, 100 thousand + users used the calorie function and got 1 million 450 thousand yuan pieces.

This means that users can freely exchange a cup of juice or a movie ticket in the mall by shopping.

3, Tmall integral - line drainage line

Meow street through the integration of Ali resources, the Yuanbao and Tmall integration system to open up, users can use Taobao account login meow street, Tmall points will be converted into meow Street treasure, users can "double 11", "double 12" online huge points to Cheng Yuanbao, to exchange cash value rights.

For this reason, during the double 12 period, a number of TV sets, bicycles, ironing machines, polaroid, movie tickets and other sexy products were put on the meow Street joint mall.

Drainage effect: during the activity, 850 thousand pieces of Tmall's integral exchange were produced, which brought a lot of traffic to the line.

4, meow big card - explosion of standard products drainage

Meow street opens the "meow brand" channel -- the amplifier of the wonderful content under the line. The mall brand store can release the exploding commodity through meow street, take some large discount or new product information under the line through meow street, and use the app information of the precise shopping crowd of meow street to reveal the drainage.

Drainage effect: take Decathlon as an example. During the double 12 period, Decathlon in Xixi impression city, Hefei Yintai City, Ningbo universal Yintai City three shopping mall meow Street home page on-line 1500 Mini schoolbags, consumers can use 88 yuan to exchange, during the activity, Decathlon schoolbag basically was online for half an hour, it was looted, and finally the store's verification rate was as high as 90%, effectively for the brand store drainage.

5, meow Insight - big data tool

During the double 12 period, meow Street will open a big data tool to the cooperative shopping mall, meow Insight, through the associated big data such as Taobao, Tmall, Alipay, High German map, UC and so on, meow Insight can better understand the personalized needs of consumers. When customers enter the 5 km range of meow Street cooperative shopping center, the system will be static sensing users and realize the precision marketing through meow Street pushing goods and services of consumers' potential demand.

Drainage effect: the pilot Shopping Center West Yintai city through meow Insight, do around 5 kilometers accurate push, mall meow Street home page open rate increased by 200%.

6, meow Street intelligent service - smart shopping.

During the double 12 period, 40702 people used meow street to find shops, indoor navigation; 7508 people used meow street, collar number queue; 6157 people used meow street parking to find a car.

Saving 5 minutes per person saved 4530 hours, equivalent to 94 weekends and 188 days.

Tool effect: make physical retail more efficient and intelligent, stop parking for cars, shorten from 10 minutes to 5 minutes, and mobile payment from 1 minutes to 15 seconds.

The electricity supplier dividends have been exhausted, and the giants have put their eyes on the line.

O2O how to play, how to play the commercial center, which represents the bonus center of China in the next 10 years. Starting from Ali meow street, we can grasp the next wave of mobile Internet dividends.