China'S Economic Growth Has Also Slowed To Its Lowest Level In 25 Years.

According to the latest report of Kantar Worldpanel, sales of China's FMCG market increased by 3.5% in 2015 compared with that of last year.

It also slowed to its lowest level in 25 years.

The growth trend of modern channels (hypermarkets, supermarkets and convenience stores) is basically the same as that of the whole market, and is in a weak trend with an annual growth rate of only 3.3%.

However, there are significant differences in the growth rate of different formats and formats in modern channels.

From the urban level, the annual sales of key cities (Beijing / Shanghai / Guangzhou / Chengdu) and provincial capital cities increased by only 1.4%, while the annual sales growth of county-level cities and counties also slowed down to 4.4%.

In different formats, supermarkets reported negative growth (-1.5%) for the first time in key cities and provincial cities. However, with the promotion of new channels, the growth of supermarkets in the national market was 4.4%.

The electricity supplier channel continued to advance rapidly in the fast moving consumer goods market in China, and sales increased by 37% in 2015.

Jingdong, Tmall and other e-commerce giants attach importance to the contribution of fast consumer goods to the frequency and scale of e-commerce shopping, and increase investment in holiday promotion and customer pformation.

At the same time, in order to win back the cost of consumers to the electricity supplier channel,

More and more entity retailers are starting to build their own e-commerce channel platform, relying on the explosive growth of cross-border electricity providers and mobile providers, and conducting full channel pformation.

At present, most of the physical retailers are still in the initial stage of exploration in the whole channel operation. They can not really create a seamless shopping experience on the offline offline for consumers, so they have not yet formed a competitive advantage in the electricity supplier war.

In 2015, the market share of international retailers continued to decline, down 1.1 percentage points from the previous year, and to 13.4% in the modern channel, so the gap with local retailers continued to widen.

China's retail environment is undergoing tremendous changes, while international retailers are trying to find new ways of growth.

(North Canton and provincial capital cities) consumption is sluggish. In the offline cities, they also face strong competition from local retailers, and the challenges of the electricity giant.

Convenience stores are currently one of the fastest growing formats in China's retail market.

Despite fierce competition in the southern region, the format has ample market space in the northern and western regions, and is expected to continue to maintain two digit growth.

At the same time, China's convenience stores are constantly trying to innovate their business models, providing differentiated shopping experience for customers, especially in the past two years and the cooperation of the electricity supplier, undertaking the "last mile" distribution service.

Recently, Rosen and Wuhan Zhong Bai Group signed a regional licensing agreement, indicating that foreign convenience stores quickly seize the commanding heights of the inland city convenience store market through complementary advantages.

The slow growth of modern channels in the online cities has forced all retailers to turn to the offline cities for growth opportunities, which will lead to more intense competition.

War.

At present, the fastest way for retailers to grow is still to expand their stores.

The strong market performance of the company in the past year is mainly due to its significant improvement in its penetration in the offline cities, and its unique new store has been expanding. 85% of the 31 new stores that were released in 2015 are in the offline cities.

However, the report on the consumer index also indicates that the growth rate of the offline cities is slowing down.

In the face of increasingly fierce competition, whether retailers can truly focus on customers and optimize the commodity structure and carry out the most effective store promotion activities will become the key to success.

As competition intensifies and overall market growth slows, retailers must expand their scale to optimize cost structure and enhance their advantages in negotiating with suppliers.

In 2015, Yonghui passed the acquisition of some shares of Lianhua and aimed at the East China market, which still has a strong position in Lianhua and consumptive power per capita.

Through the annexation of the supermarket, the red flag's share in Western China has also expanded rapidly to 1.5%.

Despite the merger acquisitions over the past few years, the fragmentation pattern of the relatively developed countries in the Chinese retail market has not been changed. The top ten retail groups account for less than 1/3 of the sales in the modern channel. Therefore, the cooperation between the regional retail enterprises will continue in 2016.