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Vitoria Beckham Is Very Influential Today.

2016/2/18 10:42:00 38

Vitoria BeckhamInfluenceBrand Strategy

Vitoria Beckham's influence today is not losing to her star husband, especially in fashion.

A member of the former British hot girl group officially announced on its social networking site that its brand name Victoria Beckham Hongkong store will open in March 18th.

It is reported that the brand is currently on sale.

Ready-made clothes

Handbags, sunglasses and shoes.

Public information shows that Vitoria Beckham launched the peak of the same name brand Victoria Beckham from the entertainment circle in the fashion field in 2008. It won the first independent entity flagship store in September of that year. It also won the first prize in the 2014 British fashion Fashion (British Fashion Awards).

British Fashion Association

The annual brand name is awarded.

Since its inception, the brand has been maintaining steady and rapid growth in finance.

Public figures show that in 2015, the company realized 34 million pounds of revenue.

In the middle of last year, the market came out as the largest in the world because of the rapid development of its brand.

Luxury goods

Group MOET & CHANDON Hennessy LV (LVHM Mo t Hennessy Louis Vuitton SA) is interested in joining Victoria Beckham brand.

Pierre-Yves Roussel, chief executive officer of LVHM Fashion Group fashion department, has no such thing as New York Times fashion director and chief fashion commentator Vanessa Friedman.

And Victoria Beckham brand spokesman also said, "there is no plan to sell shares at present."

Although celebrity's own brand name can bring more attention to it, Yang also pointed out that for the entire fashion market, this type of brand is only a supplement to the increasingly diversified market and can not become the mainstream.

"In the current situation, some designer brands are best developed."

Celebrity brands are very popular in Europe and America.

For example, Paris Hilton's personal brand has entered the Chinese market earlier.

UTABrand excellent he invested in CEO Yang Dayun told reporters, "celebrities want to use their influence and popularity to their understanding of the fashion industry and lifestyle through the market to consumers.

But due to their lack of business experience and other reasons, there are few successful and successful ones.

According to Yang Dayun, relatively speaking, Vitoria Beckham has been a relatively successful case in the world, and has gained some recognition in the field of light extravagance.


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