Puma'S Sales Report Last Year

German movement

Puma

It is confident that 2016 will be a "steady growth year", thanks to improvements in procurement and products, although there is a two digit decline in annual profits.

Profits in the fiscal year plummeted 42.1% to 37 million 100 thousand euros, and sales grew 14% to 3 billion 390 million euros; the company was deeply confident of its prospects.

At the end of December (2015), net income reached 37 million 100 thousand euros (equivalent to 41 million 200 thousand US dollars) compared with 64 million 100 thousand euros in the same period (2014) in the same period.

Sales have grown by 14% to 3 billion 390 million euros from 2 billion 970 million euros, mainly by footwear, running and training items.

Footwear sales grew 17.4%, to 1 billion 510 million euros, and garment sales grew 12.9% to 1 billion 240 million euros, while accessories sales grew 8.5% to 636 million 400 thousand euros.

By region, sales in EMEA (Europe / Middle East / Africa) region rose 4.3% to 1 billion 260 million euros, and the Americas grew 22.5% to 1 billion 310 million euros, and Asia / Pacific region grew 17.5% to 818 million 400 thousand euros.

Gross margins declined from 46.6% a year ago to 45.5% due to the adverse effects of exchange rates.

Bj RN Gulden, executive director, said: "we know that we still have a lot to improve, but we feel that during this year, we strengthened Puma brand, presented better products, and further improved cooperation with retail partners".

For the fourth quarter, the net loss of the company in the previous year of 4 million 600 thousand euros was reduced by 4 million 300 thousand euros.

Sales grew from $750 million 800 thousand a year ago to $879 million, up 17.1% from the same period, while gross margins fell from 45% to 42.7%.

With major improvement measures such as product supply, improvement of procurement and high investment in marketing, Puma said that with the initial improvement of the profitability of the group, it is confident that 2016 will be a "stable growth year".

The company said it expects the Earnings Before Interest and Tax (EBIT) in 2016 to range from 115 million euros to 125 million euros, with a net increase in estimated net income.

The adjusted net sales volume is expected to increase at a high digit rate, and the gross profit margin will remain unchanged over the previous year (45.5%).