Leather Industry Pressure Increased, Industry Differentiation Is Obvious.

In the past 2015, the growth momentum of the global economic situation was insufficient, and the conflict situation in the regional situation intensified. China's economic development entered the throes of the pformation of new and old energy, and the economic growth shifted from high speed to high speed.

Recently, reporters learned from the "China leather industry economic operation press conference" in 2015, China's leather, fur and products in 2015.

It is also hard to be independent. Sales revenue, profits and imports keep steady growth, but the growth rate continues to fall.

Specifically, in 2015, the development of leather industry in China showed two characteristics: first, the downward pressure increased; two, the industry differentiation was obvious.

According to Ye Xiangju, Deputy Secretary General of China Leather Association, the development of China's leather industry has slowed down and the downward pressure has increased. This feature has obvious indications in the series of indicators such as prosperity index, sales revenue, total profit, import and export, and market sales.

From 2011 to 2015, in the past 5 years, the annual curve of mid light leather index has moved down year by year, and 2015 has entered the gradual cooling section for the first time. The monthly mean is 89.36.2015 light leather subdivision index. Only the export index is in the stable range, the monthly mean value is 98.23, and the total sales revenue and profit are fluctuating in the gradual cooling zone, and the monthly mean value is 89.54 and 82.31. respectively.

Sales revenue and earnings grew steadily and the growth rate dropped.

In 2015, the sales revenue of leather, fur and products and footwear industry in China was 1 trillion and 400 billion yuan, an increase of 6.1% over the same period last year, and the growth rate dropped by 3 percentage points. The total profit was 88 billion 730 million yuan, an increase of 5.4% over the same period last year, and the growth rate dropped 3.1 percentage points.

Sales in the domestic market are sluggish, and online and offline growth is decreasing.

From the line down, 2015, the national key large-scale

Footwear sales in the whole year were 110 million pairs, an increase of 1.3% over the same period, and retail sales of 45 billion yuan, down 5% from the same period last year.

From the online perspective, the sales volume of shoes on 15 e-commerce sites was 550 million pairs, an increase of 7.3% over the same period, and sales of 69 billion 300 million yuan, down 3.2% from the same period last year.

Underwriting sales volume of 130 million, an increase of 0.9% over the same period, sales of 14 billion 940 million yuan, down 19.1% over the same period last year.

Industry differentiation is not only reflected in the macro aspects of production, import and export, but also at the micro level of differences between enterprises.

Judging from the output of main products in the industry, light leather and leather shoes keep growing, leather clothing and fur clothing are decreasing.

In 2015, the national regulation of light leather production 600 million square meters, an increase of 2.2% over the same period, accelerating 1.6 percentage points, mainly driven by the growth of automobile and leather furniture.

And downstream products industry has varying degrees of growth decline, leather shoes production growth fell 1.9 percentage points, leather clothing production growth rate dropped 23.4 percentage points, fur clothing production slowdown slowed 91.5 percentage points.

At the beginning of this year, the Leather Association of China conducted a survey on the production and operation of leather enterprises in 2015, and found that the differentiation among enterprises was obvious. Some enterprises with weak design ability, poor market control, and irregular management, and those with insufficient innovation, had been struggling to make ends meet, and some enterprises that focused on management, channels, technology and product innovation still maintained a relatively fast growth momentum.

The traditional brands such as AOKANG, Kangnai, giant one, golden monkey and so on have achieved varying degrees of growth. There are also rising stars such as Luochi and so on, who have achieved super high speed growth in sales revenue of 33% in outdoor draught and "Internet +" draught.

But our country

The fundamentals of steady growth have not changed.

China has a huge potential market, a complete industrial chain, an efficient industrial cluster, a high-quality industrial team, and a huge capacity advantage of the world's largest. In the short term, no country or region can undertake such a huge capacity. These are the effective basic support for the development of China's leather industry.

With the development of intelligent manufacturing, the structural reform of supply side, the gradual optimization of industrial structure and the cultivation of innovative talents will provide a new source of power for the development of China's leather industry.

It is expected that China's leather industry will keep stable operation in 2016, and the main indicators such as sales revenue and profit will keep steady growth.