Fashion Brands And Retailers Are Entering The Wedding Market.

Liu Shishi's wedding dress is custom made by Carven, with a total price of 3 million.

Julie's wedding dress is custom made by Versace, and the colorful graffiti behind it is full of allegory.

Princess Kate chose AlexanderMcQueen as the most beautiful princess in the hearts of millions of people.

However, I want to say that we are not princesses, nor are we married to princes. We can not afford millions of value. Wedding dress 。 But some of the public. brand But it can provide "low price" in this respect, which seems to be getting more and more popular.

Wedding dress market You certainly know about VeraWang, but most brands, including her, focus on this industry, providing customized or semi customized services for their customers, but their wedding dresses are usually not cheap.

Nowadays, fashion retailers are rarely seen in the market, but there are more and more brands, such as J. Crew, Ann Taylor, Target and so on. Now there are H&M and ASOS. "Low price" is their common killer. This market has a large crowd. But do you think they will do well? Turn to the end of the article, leave a message for us, tell us your answer!

ASOS

In recent years, the British fashion brand ASOS has launched 18 bridal series of dresses, taking the "parity" route. Its cheapest wedding dress is Chi Chi London Mini short sleeved dress, which costs only 65 pounds (about 598 yuan) and the most expensive 300 pounds (about 2765 yuan).

The whole wedding dress series includes short edition, strapless Greek design, and many more traditional high collar and long sleeves. Accessories and shoes will also be launched with skirt. It is reported that the whole set is down to 400 pounds (about 4000 yuan).

It is understood that in April last year, ASOS also successfully released a series of bridesmaids, the price also takes the position that people can generally afford, and matches the positioning of Asos website. In publicity, Asos emphasized that some styles of Bridesmaid clothes can also be worn in daily life activities, but not for the wedding.

Market reasons for the new series

Britain has a very famous wedding website called hitched. According to its survey figures, the annual wedding market in the UK is worth 10 billion pounds, and the average cost of each wedding is 36 thousand pounds, just 12 thousand of the wedding day. The bride's dress, from scratch to shoes, will cost 281 pounds.

ASOS launched the wedding series, which is optimistic about this huge wedding market, and its pricing is basically the same as the average British level, which helps to enter the middle end market. And the share of the market in the United States and other countries is also increasing year by year, with great potential.

Is it on-line in China?

But at present, China's ASOS official website has not formally launched the bridal series, and the favorite bride to be able to purchase or purchase in Hongkong nearby.

In addition, ASOS is also able to purchase bridal gowns and some bridal accessories in the ASOS Bridal series at the current official website in China.

H&M

In order to cater to the market demand, following the ASOS, H&M also released the latest wedding dress series. The new series of H&M is more expensive. The price range is between 149.99 and 399 pounds (1381 yuan worth 3674 yuan). The appearance is relatively conservative. As always, sustainable materials, such as linen and linen, organic silk, and fashion A dress with broken flowers are available, with the lace sleeves of 70s style.

However, compared with the average price of the wedding dress, H&M's products are still quite cheap. According to the news, the average price of the wedding dress is 1378 pounds.

They are not the first cases!

This is not the first time that popular fashion brands have launched parity wedding dresses.

J.Crew

J.Crew is a forerunner. It is said that the veil of J. Crew is used by Jennifer Aniston. In 2004, J.Crew launched the wedding dress brand. Before J. Crew, there was a boutique of wedding dress in Madison street, Manhattan, and now there is a wedding salon. On the J. Crew business platform, you can buy many of the wedding dresses, and these wedding products even sell with the pants.

The wedding dress market is a rich cake. J.Crew has made a lot of money after entering the market. As early as 2010, CEO of J .Crew said, "wedding dress products bring important benefits to the company."

AnnTaylor

Another brand, AnnTaylor, also joins the wedding dress market. Its price is much cheaper than that of J. Crew. Most of them are under 1000 dollars, some are in 500 dollars, or even some of the wedding dresses are priced below 250 dollars.

Target, BHLDN

In addition to fashion brands entering the wedding market, retailers even come to join in the fun.

For example, Target. It launched a wedding dress called Tevolio, which costs about 52.48 dollars.

For example, UrbanOutfitters's Anthropologie has launched a BHLDN sub card.

For these new fashion retailers who join the wedding market, "low price" is a powerful killer, and another way to attract consumers is "online shopping".

Now more and more brides are more willing to buy wedding dresses on the Internet. I believe that most of the girls around us who have been brides or are going to be brides will have a deeper understanding.

But the question is, will they sell well in the Chinese market? Many cheap brides go to the "wedding dress city of Suzhou", and many of the bride for quality go to "Customize", but these popular fashion brands or retailers launched the "parity" wedding dress series, which is lower than the "fixed price", but is more expensive than the Suzhou wedding dress. How much do you think our customers will have to buy these brands?