Jinjiang International Shoes And Textile City: 100 Merchants Signed Contracts And Settled In The First Battle Of Foreign Investment Promotion

April 22, Jinjiang International Shoe Textile City The first phase of the project welcomed hundreds of operators from other places in the shoe textile industry. After a morning of project inspection, they signed contracts with the shoe textile city in the afternoon and scrambled for stores. In less than an hour, the Shoe Textile City successfully signed up nearly 100 stores.

Foreign merchants check the location of stores and select stores

It is understood that most of these non local operators come from Guangdong, Zhejiang and other regions outside Quanzhou, Fujian. They are representatives of enterprises operating in the shoe textile industry. This also means that after the shoe expo, Jinjiang International Shoe Textile City has become the focus of the shoe textile industry again.

What the hell is going on? I'd better go back with Xiao Bian first Sports Expo On the spot, let's have a look at the first sensation of the Shoe Textile City this year~

　 At the Sports Expo

Shoe Textile City Tells You the Story of "Home"

During the four days of the International Sports Expo, an orange building attracted many buyers and exhibitors. This building is the booth of Jinjiang International Shoes and Textile City. Its unique orange building appearance, together with unique lamp settings and sand table interpretation, has made many buyers stop.

Booth of Shoes and Textile City

According to incomplete statistics, three days before the Sports Expo, the Booth of Shoes and Textile City received thousands of visitors from the industry, and some customers directly visited the project site from the exhibition site. "There are also some merchants who have settled in, leading their buyers to come to the booth, telling customers where their chosen location is in the sand table model, and then they will come to the Shoes Textile City to purchase," said Mr. Liu of Jinjiang International Shoes Textile City Investment Promotion Center.

It is understood that this year's Jinjiang International Shoes and Textile City is a sports fair, which is painstaking and has highlighted its unique aspects from design to staffing. "This year's exhibition hall layout focuses on the design of the logo of Jinjiang International Shoes and Textile City, using abstract spin The lines interlace to form a unique LOGO. " The relevant person in charge of Jinjiang International Shoes and Textile City introduced to reporters from Haidu, and the exhibition hall is equipped with "market dynamics", "leadership care", "functional layout", "prospect", "merchant directory", "preferential policies" and other related introductions, as well as a reception area and negotiation area for merchant exchanges, covering an area of 170 square meters.

"Four areas are set up in the exhibition hall to tell us about the development of the Shoe Textile City in the past three years like a character story, which is very special." On the opening day, when a customer of a shoe machine enterprise in Jinjiang came to visit the Sports Expo, he saw the unique exhibition hall design of the Shoe Textile City and expressed his interest, The boss of the shoe machine enterprise was also specifically asked to take them to the exhibition hall to visit and understand the promotion projects of the shoe textile city.

How's it going? Is the booth cool enough? The bull is still ahead. Yesterday afternoon, the first phase of Jinjiang International Shoes and Textile City project signed contracts with nearly 100 merchants in just one hour! Walk around, and then go to the scene together~

　 One hundred merchants signed up for settlement

Foreign investment promotion won the first battle

After the amazing appearance at the Sports Expo, the Shoes Textile City struck while the iron was hot. Yesterday, the "Top 100 merchants from other places inspected Jinjiang International Shoes Textile City and the signing ceremony for its settlement" was held. Yesterday afternoon, at the signing ceremony, Haidu reporters took out their bank cards and swiped them without saying a word, and immediately signed seven stores. "Several years ago, she began to open stores in Jinjiang to do leather business. This time, I heard that the Shoes Textile City was inviting foreign investment, and I immediately signed up to participate." Chen Ying, who is engaged in shoe materials and leather business in Wenzhou, told reporters that she was mainly interested in the customer resources and government support of the Shoes Textile City. In the morning, she selected seven stores, It is expected to open stores for leather trade in June.

Non local merchants sign a collective agreement to settle in

Wu Huaping, who is from Putian to make shoe fabrics, is ready to close other stores in Quanzhou after signing four stores in the Shoes Textile City. Future business will radiate across the country through the Shoes Textile City. "The operation of the Shoes Textile City is relatively standard, and many of my major customers have settled in the Shoes Textile City, which has a good reputation. I followed them here," Wu Huaping said.

Li Yifeng, chairman of Fujian Jinjiang Shoes and Textile City Co., Ltd., introduced that the shoes and textile city has attracted extensive attention and recognition from the national shoes and textile industry with the mode of "government led, market-oriented operation and enterprise management". In December last year, the launch of the first phase of the professional market store subscription was a good start, and the local store subscription rate reached 72.6% in just two days.

Li Yifeng, Chairman of Jinjiang International Shoes Textile City Co., Ltd

It is understood that after the Spring Festival this year, the Shoes and Textile City has launched a comprehensive foreign investment promotion work, organized elite soldiers and strong generals to go to Guangdong, Zhejiang and other regions with developed shoe and textile industries, and stationed to promote the Shoes and Textile City. "At present, 25% of the shops are reserved for high-quality merchants in other places, which can be regarded as the first victory today." Li Yifeng said that he will expand the scope of investment promotion to the whole country and even some overseas regions through professional exhibitions, online promotion and other ways.

What is the story of the Shoes and Textile City that attracts local and foreign merchants? Follow Xiao Bian to find out~

　　 Three systems support

Effectively reduce business costs

As an important footwear and clothing production base in China, Jinjiang has formed a considerable industrial scale and a sound industrial chain after decades of development. According to statistics, there were more than 5000 footwear and clothing textile enterprises in Jinjiang in 2015, with more than 500000 employees, realizing an output value of 206.8 billion yuan, and building an overall industrial pattern integrating raw materials, production, retail and other aspects, providing strong industrial support and development potential for the national economy of Jinjiang City and even the whole Quanzhou region.

Jinjiang International Shoes and Textile City is a pearl built on the shoes and clothing base in Jinjiang. It is based on the integration of well-known shoes and textile industry resources in the country, and creates a purchase and trading platform and service platform for the shoes and textile industry. For the international shoe textile city project, the government's support is also unprecedented, and the Fujian Provincial Government regards the international shoe textile city as the top of the 100 billion level market that Fujian Province focuses on building.

The business model of "government led, market-oriented operation, and enterprise management" doomed the Shoe Textile City to be "born in the prime of life". After birth, Shoes and Textile City also thought about many ways to retain merchants.

Mr. Liu, the person in charge of the Investment Promotion Center of Shoes and Textile City, said that in the future, Shoes and Textile City will rely on the three systems to reduce business costs and provide accurate data resources for merchants. These three systems are: the price index of shoe materials industry, the purchaser evaluation data system and the red and black list of business integrity management.

"Shoes and Textile City will regularly conduct data surveys, collect industry data, provide the most accurate price index for the merchants in Shoes and Textile City, and firmly hold the price voice in the hands of the merchants themselves." Mr. Liu said that collecting price indexes can effectively prevent merchants from engaging in disgusting price wars, The purchaser evaluation data system will provide merchants with credit and business information of purchasers in the country and even overseas regions to ensure the safety and reliability of merchants in business trade.

"In addition, Shoes Textile City will also regularly conduct integrity surveys on merchants stationed in the city and publish red and black lists, which is also an important guarantee for the quality of merchants." Mr. Liu said that such measures can enable merchants to constantly remind themselves, provide good integrity services, and constantly improve the overall quality of Shoes Textile City.