UA Has Been Sponsoring University Of California At Berkeley And Nike Bars.

Sports sponsorship should be a tacit understanding.

After Nike had just pushed Adidas to become an official sponsor of NBA, it was not long before it was slapped by Under Armour, one of its old rivals.

It is reported that Under Armour successfully squeezed Nike into the University of California at Berkeley at the expense of $86 million a day.

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And sports sponsorship colleges are not uncommon. This amazing way is that the sponsorship fee is too high.

according to

According to official sources, UA sponsored the 10 year contract period by paying 3 million 500 thousand US dollars a year.

In addition, UA will provide sports training facilities, sports equipment, footwear and other sports training equipment for this sports strong school.

What's more, UA will provide internships and product discounts for graduates of this university.

This sponsorship will be officially opened in July 1st.

UA this game is more than double carving.

But on the other hand, this is also called UA.

The competition between the two sides has reached a new height. It is not enough to hunt corners and grab designers for sports events.

Nike it must be uncomfortable to hear the news.

UA is willing to take such a big hand to rob Nike's sponsorship.

As a strong sports school, Berkeley can bring many seeded athletes to the national sports team almost every year.

If these seed players have already cultivated a high degree of brand loyalty during the sponsorship of UA, then endorsement is also a way to water.

In addition, Berkeley, who is equally talented in design, can also pport many designers in sports technology.

So, what action will Nike take as a counterattack?