H&M'S Flagship Store In New York Launched A Private Shopping Service.

Since 2014,

It launched its private shopping service at its flagship store in New York.

The so-called private shopping service is that when you want to shop at the 6 level flagship store, you only need to make an appointment in advance. H&M will pick out your clothes for you, and provide professional modeling consultant and a separate fitting room.

This service is open to all, without authentication requirements, and does not require minimum consumption.

As long as you take the initiative to write an email to StyleAdvisorUS@hm.com, you can make an appointment successfully.

However, before applying for the mail, you need to fill out a basic questionnaire and tell H&M

Preferences, such as the styling style of love, the fashion figure of worship, etc.

Or, if you provide your social media account, such as Facebook, H&M, the private shopping team will understand your fashion taste and pick out what you want before you try it at the store.

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However, if you have enough time, you can go to the store and ask H&M fashion consultant to pick you up with a choice of clothes.

K La Walke, a fashion blogger, is experiencing private shopping in H&M.

"I always think that private shopping is a luxury shopping experience, but now those private moments that belong to the rich are vanished."

Fashion blogger K La Walke said.

This week, fashion blogger Julie Tong also tried H&M's private shopping service.

H&M selected 10 single items for her, including 31 yuan printed bikini, 50 dollar dress and 80 dollar embroidered skirt.

"When I choose beach clothes, I also use a private dressing room.

"Julie Tong said," if you live in New York, or you plan to travel to Manhattan, I strongly recommend that you try this private shopping service.

When H&M is successfully booked, private shoppers can bring 4 people together to try on their clothes, so that friends can put forward a "moderate" consumption idea to create a summer closet.

"At that time, I had two private consultants, and I think they treated the 10 dollar skirt as well as the 80 dollar skirt as seriously."

K La Walke, a fashion blogger, said, "moreover, the private rooms provided by H&M provide much more fitting rooms than standard fitting rooms.

In fact, this is not the first time that H&M wants to provide a simpler way of fitting. Before it has launched the "private virtual shopping" App, it is almost the same as the fashion brand likes to play in front of the mirror and computer simulation for you to change clothes.

However, for this kind of private shopping service, H&M is considering more special shopping experience.

The "private custom" service is becoming a trend in fashion industry, either in the production process or in the shopping process of consumers.

Just last week, Fast Retailing Co., Ltd. (UNIQLO parent company) showed the new autumn and winter festival of 2016 years, and also mentioned that the UNIQLO plan provides semi customized products, that is, providing some basic templates in UNIQLO, consumers can do some collocation and personalized management, place orders, and send them directly to consumers.

Similarly, in the month of 3, Nike announced the launch of a new Nike+ App, allowing customers to pre order goods and provide more personalized services.

In the cosmetics field, whether big brands or small brands, perfume, make-up, or skin care products, customization is also considered a trend.

However, H&M is not the only fashion brand to sell "private customized services" in sales.

Antropologie, Banana Republic, J.Crew, Kate Spade, Topshop and advanced underwear brand Agent Provocateur provide this kind of private shopping service, similar to that of H&M.

However, they also have similar weaknesses. Like H&M, this kind of service that can meet consumer's personal consumption habits is still trying in a small area.

At present, Banana Republic provides private shopping services only in New York, San Francisco and Chicago.