What Are The Costumes In May?

In May, what are the clothes business people doing? What are the trends that deserve attention? We can sort out the ten news you can't miss.

20 year old Taiping bird released a series of bright data: last year, the retail sales volume was 9 billion yuan, the number of stores was 3794, the average compound growth rate was 24.13% from 2013 to 2015, and the net profit compound annual growth rate was 59%.

Among them, the Pacific bird business terminal from 2 million yuan in 2008 to 1 billion 100 million yuan last year, its growth is explosive.

Taiping bird group chairman Zhang Jiangping said that in 2015, "double 11", Taiping bird's five major brands sales amounted to 383 million yuan, up 47.3% compared to 2014.

Among them, Taiping bird menswear brand is 194 million yuan, sells 14 clothes per second, and 8 comes from wireless terminals.

Last year, the electricity supplier accounted for 12% of the total retail sales of brand clothing, and made the "four wheel drive" of Taiping bird with urban complex, Street store and department store.

Beijing Tongchuang Tongxin network Polytron Technologies Inc has officially launched the new three boards since May 31st.

At present, the company mainly adopts the mode of "online direct sale" and "online distribution", and a small number of offline sales modes are also adopted.

The company has phased out the sales terminal from 2013, and as of September 30, 2015, all sales activities of the company have been pferred to online sales terminals.

The company's online cooperation platform includes vip.com, Tmall mall, Jingdong mall, Dangdang, Beibei network, excellent network and so on.

3, Hui Mei started the era of net red 2 and released the new media strategy.

Yi Fei, general manager of the community business division of Hui Mei Group, said that last year, Hui Mei Group started the era of net red 2, through C2B, from fans leading to rapid response to supply chain, to achieve zero inventory.

After data analysis, the United States group network red 2 mode, fight style, quality, speed.

For example, the new cooperative network red brand DREAMY is new for the first time. On the new day, the sales rate of nearly 5 minutes is close to 100%, and the sales volume exceeds 1 million 500 thousand, which is equivalent to the scale of the traditional brand.

Hong Mei Group has already accumulated more than 15 million fans in the whole network.

In addition, fans will continue to expand the economy, in the field of beauty will also try.

In May 25th, the annual report released in 2015, the shares of the Sha Sha, net profit appeared the first time in 10 years, the loss was as high as about 20000000 yuan, and in 2014, the shares of Sha Sha still had more than 190 yuan net profit.

As electricity providers and micro dealers have a strong advantage in the price of all kinds of underwear knitted products, they have certain influence on the diversion of traditional brands such as lufsha and so on.

Online sales are mainly for e-commerce and TV shopping. The main sales channels are Taobao, Tmall, Jingdong, vip.com and TV shopping.

But Weng Rongdi, vice-chairman and general manager, said in an interview with reporters that the company should strengthen its control in the field of micro business and e-commerce.

5, the cat pformation brand "manufacturing machine" similar to the Korean clothing house?

In 2015, the annual sales volume of the cat business was about 350 million yuan, ranking first in the Tmall thermal underwear, and ranked sixth in the underwear category.

Recently, fashion underwear brand cat people officially released the "M-BBC strategy", which will be pformed from "unidirectional underwear manufacturer" into a "brand export platform" of the whole category, and suppliers will directly supply to the online retail terminal.

Ying Lin, chairman of cat group group, said it plans to break through 2 billion yuan in the next 3 years, and launch the listing plan.

At present, the cat's idea of bursting money has better data performance in the micro business, and the repayment amount has exceeded 100 million yuan in 3 months.

The M-BBC mode of the cat is very similar to that of Han Du Yi house, which is the integration of supply chain resources. Its biggest feature is that it can achieve many styles, fast updates and quick returns.

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6, shoe king BELLE listed 9 year profit fell first, CEO said no pformation will die.

In May, BELLE International released its fiscal year 2016 annual earnings report. As of February 29, 2016, BELLE group's revenue was 40 billion 790 million 200 thousand yuan, operating profit of 4 billion 201 million 500 thousand yuan, compared with the previous year by 32.2%.

In addition, equity holders should account for a 38.4% decrease in profits, an increase of 4.9% in sales costs, 10.1% in gross profit in footwear divisions and 1.2% in gross margins.

Chief executive and executive director Sheng Bai pepper explained that the main outcome was the change in consumer demand for shoes, and began to pay attention to cost performance, convenience and personalization, as well as the threat posed by electricity providers to the group.

Because the foresight of group performance is unlikely to be reversed in the foreseeable one or two years, it is considering whether there is a need for a pformation. If it does not pform, the group will only "die slowly", but if fundamental changes are made, it will face enormous risks and speed up the decline of performance.

7, search for special investment in the 500 million pformation of fashion industry value-added service providers, the development of the Yangtze River Delta

In May 24th, a listed company of casual wear announced that it had signed the letter of intent in May 24, 2016 with the people's Government of Zhen Ze town in Wujiang District of Suzhou.

The announcement said that it was committed to developing the value-added services in the fashion life industry, providing a full range and multi-level value-added services to all aspects of the fashion life industry chain, and building the listed company into a comprehensive service provider with the leading edge of the fashion life industry.

At present, the company has set up a holding subsidiary in Wujiang District, Suzhou, to set up a holding subsidiary, Suzhou, Supply Chain Management Co., Ltd., and is engaged in supply chain management.

8, Metersbonwe's first loss in eight years, the results of electricity suppliers are hard to break.

In 2015, the United States got 6 billion 290 million yuan in business income, and the first loss in eight years was not only questioned by investors, but also questioned by the Shenzhen Stock Exchange.

Mei Bang said that the IT investment in 2015 was mainly used for the development of O2O commodity full circulation business, the pformation and development of "state purchase network", the development of "mobile" mobile social networking + shopping platform, and the big data platform.

"Based on the company's continuous investment in R & D over the past two years, the Internet pformation has achieved initial success. In 2015, online business revenue increased by 123% over the same period last year."

In addition, the United States did not disclose the base of 2014, so it is difficult to judge whether the electricity supplier income is good or bad.

9, net red and then the next city! Durian mother company won the light media 30 million financing.

In May 4, 2016, the light media (300251) issued a notice on outward investment, and its wholly-owned subsidiary, ray light pictures Co., Ltd. intends to subscribe for the new stake in Hangzhou Tsu Agel Ecommerce Ltd with its own capital of 30 million yuan. After the capital increase and the pfer were completed, the light industry accounted for 6% of Hangzhou's registered capital.

In the announcement, ray pictures revealed that the demand for capital injection mainly focused on two points: first, the dual property of the red net electricity supplier and its contents and channels, with the help of its influence, to maintain the brand influence of the company in the new mainstream consumer group; two, it is conducive to the vertical layout of the company's e-commerce field, and further improve the company's industrial chain.

10. Sijiqing has taken the new Internet road. The wholesale and retail sales volume reached 2 billion last year.

In 2015, the Sijiqing Apparel Group achieved a wholesale and retail sales volume of more than 2 billion yuan through PC's "Sijiqing clothing net" and the mobile phone's mobile phone Sijiqing, an increase of 12% over the same period last year.

In 2008, the Sijiqing clothing group set up a special network technology Co., Ltd., mainly developing the electricity supplier business.

In September 2014, after exploring, Zhang Tianxiang, the youngest post-80s operation director of Sijiqing Network Technology Co., Ltd. and his colleagues developed an independent professional clothing wholesale business platform, developed a APP called "Mo Street", and built an e-commerce platform for the upstream merchants and downstream wholesalers in Sijiqing.

Today, the APP has been online for more than a year, and already has more than 1000 self produced brand dealers, with a total paction volume of more than 100 million yuan.