"High Cold" Luxury Brands Are Also Launching Shop.

The global economy will still fall into the quagmire of growth. The impact of the economic downturn will also be radiated into the luxury fashion circle. The most obvious thing is that in the recent Basel watch and clock show, luxury watches are rarely available in luxury and new colors.

What is the impact of the economic downturn on luxury fashion circles? What role does China play in it?

After the peak of Basel watch and clock exhibition, the "cold spell" came out for several years. The 2016 Basel watch and clock show is also continuing to be embarrassed. This is directly related to the gloomy economic reality and the shrinking of the watch sales market.

It's not just the watch industry, according to a well-known brand of luxury brands who do not want to be named.

Chief executive, as of the end of January, the net profit of its brand group was 330 million euros, down 26.6% from a year ago.

The downturn is blamed for the deterioration of the Asia Pacific market dominated by greater China.

As the group's most valued market, in the fiscal year, the Greater China region's annual revenue dropped by 22% to 705 million 800 thousand euros, accounting for 19.9% of the group's revenue.

Burberry, the UK's top fashion company, said its sales growth in the third quarter was only 1% due to the recession in Greater China and the stagnation of European market growth.

In the third quarter of December 31, 2015, Boboli retail sales amounted to 603 million pounds ($870 million 900 thousand), an increase of 1% compared to the same period last year, and a decrease of 4%.

In the past few weeks, many luxury brands and chain corporation have released their current quarter reports. Despite the growth of a few brands, negative growth is the current norm in the luxury goods industry.

Leading to the emergence of luxury brands, which only shut down 6 to 7 stores in China alone. LV closed 4 stores, Armani closed 5 stores, and Prada stores reduced by 30%.

Despite the decline in sales and the closing of stores, there is no doubt that the Chinese market is still a strategic priority for the world's major luxury brands.

In addition, the relevant analysis also believes that the future development of China's luxury goods market is still worth considering under the new changes of the global luxury price gap, the emergence of luxury electric providers and the prosperity of the secondary market.

The Institute of wealth quality is based on more than 20 thousand brands in the brand library.

Estimates show that Chinese consumers spent $116 billion 800 million on global luxury goods in 2015, and the Chinese bought 46% of the world's luxury goods all year round.

Of these, 91 billion US dollars took place abroad, accounting for 78% of the total.

That is to say, nearly 80% of Chinese luxury consumption is "overseas goods".

In April 2015, Chanel, the "high cold" company, first tried water business, and worked with Net-a-porter, a British electricity supplier, to set up a sales area for its premium jewelry series, and announced that it would sell for only 3 weeks.

But after 6 hours of sale, the goods were snapped up.

In November, Chanel opened its online sales of eyewear products in the United States.

According to Chanel executives, by the third quarter or the fourth quarter of 2016, Chanel will officially launch a global electricity supplier network.

Dior has been working with Bergdorf Goodman, a luxury luxury department store in the US, to use holiday pop-up shoes store to test water suppliers.

In September 2015, LVMH group's top watch brand, tiger Heuer, took the lead in the Jingdong and opened the first flagship store of advanced watches.

The brand of the group, first launched by Van Cleef & Arpels's e-commerce platform in China, is officially opened after Cartire online boutique. Users enjoy "24 hours of luxury and convenient online shopping experience".

According to McKinsey's data, online sales account for 4% of the total market volume and two times the overall growth rate of the luxury goods industry.

If we continue to grow at this rate, the online consumption of luxury goods industry will reach 20 billion euros in 5 years.

So when you move your fingers at home later, all kinds of favorite cards will follow, and it will no longer be a dream.