This Net Red Also Needs To Set Up Its Own Brand.

Another

Will set up their own

She is Alexa Chung.

According to the fashion business review Business of Fashion, her brand name will not be too expensive, and will appear on retail platforms in May 2017.

Alexa Chung will play the role of creative director in her personal brand, and you may wonder if she knows how to draw and make a copy.

But in fact, many famous models and Internet celebrities have established their own brands. Most of the designers do not design themselves, but have a professional team to help them.

While the net red people play their strong points of "fashion essence" and pick out what they think they can wear in their daily life.

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If you understand the cooperation projects between Alexa Chung and some brands, it probably won't be too surprising for her decision.

For example, she collaborated with Losangeles tannin brand AG Jeans for two special series. Earlier, Tommy Hilfiger also looked for her.

In an interview with Business of Fashion in the fashion business review, Alexa Chung said that these cooperation projects gave her confidence in doing business.

BoF said the entire design team will consist of 6 members, many of whom have working experience in luxury fashion houses.

The general manager of the brand is confirmed as Edwin Bodson, who was responsible for product planning in Haider Ackermann.

The popularity of Alexa Chung has something to do with her daily dress, which is very simple and simple.

For the general public, she wears a good imitation.

In the era of blog popularity, a number of fashion bloggers have been created. Faster than Alexa Chung is the Chiara blogger of Italy blogger who was popular in 2009 because of the blog "The Blonde Salad".

In 2010, she set up a personal brand and sold a series of single blinking products into a burst.

Unlike traditional brands, the main selling platform of Chiara Ferragni is the website, and the company is small in scale.

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For Internet Celebrities, this is probably one of the most sustainable realizable channels - no one can guarantee that they can be red for several years, let alone the Internet speed up the elimination.

Compared with China's net red, Alexa Chung and Chiara Ferragni are fashionable at fashion, at least not infringe on intellectual property rights on Taobao, and sell large brands of imitation goods.