The Value Of Fashion: An Umbrella Can Sell For Six Hundred Or Seven Hundred Yuan.

The picture shows Huvis's product exhibition hall.

In the silk city of Shengze,

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It is not surprising that variety has long been extended to umbrellas. The company that is "fashionable" on the umbrella fabric is by far the only one. It is Suzhou rain Weiss Textile Fiber Co., Ltd.

The value of fashion:

An umbrella can sell for six hundred or seven hundred yuan.

Yesterday, reporters walked into the rain Weiss textile fabric showroom.

On the shelves are umbrellas with different styles and different colors. On the walls, there are dozens of flower umbrellas with a fancy eye drop.

In the corner of the hall, a few of the dummy models wearing cheongsam models are made of fine quality umbrellas made of Huvis fabrics. They are graceful and graceful, and the whole exhibition hall is full of fashion sense.

In Shengze, which is full of chemical fiber fabrics, Weiss, who specializes in umbrella fabric, has now gone out of a way that is suitable for the development of enterprises.

According to the briefing, rain Weiss textile, founded in 2012, has 8 coating machines, more than 300 looms and 2 printing machines, with a total of more than 200 workers.

Its predecessor, pin Xin Textile, has been awarded the "national textile product development base", "national umbrella cloth development base", "China outdoor fabric color research and development base" and so on. It has many production and processing bases, and is engaged in fabric research and development, weaving and printing, finishing and finishing business.

Huvis, director of sales Zhu Juanqing told reporters that in addition to strong hardware strength, the company's designers are very good at integrating popular elements of women into umbrella designs, such as lace, plaid and stripes, making the product style clear or wild.

The company is mainly in high-end umbrella fabric, a fine umbrella is the most expensive, it can be sold to six hundred or seven hundred yuan.

The role of fashion:

Sales in the first half were $100 million.

As early as a few years ago, rain Weiss's product research and development was positioned in the fashion line.

After several years of development and accumulation, the company has not only gained stable customers, but also increased sales every year. In the first half of this year, sales have exceeded 100 million yuan and sales volume has reached over 1000 million meters.

In recent years, when textile market is generally depressed, why can rain Weiss textile achieve such a remarkable result? Zhu Juanqing told reporters that this is directly related to the company's product positioning.

Over the past few years, the company has adjusted its product mix and mainly made of functional umbrella cloth with glue surface and UV protection.

"Now the industry is talking about product differentiation, where is our differentiation? The key point is to make glue surface treatment on the umbrella cloth coating."

She told reporters that compared with the traditional umbrella cloth, the umbrella cloth now requires many functions such as shading, rain blocking, anti ultraviolet and so on, but the function superposition and post-processing will cause mutual reactions and lead to various problems.

It is understood that rain Weiss textile to solve the problem of cost and quality caused by different thickness of the shading surface of the umbrella surface, has independently developed high-performance waterproof, UV resistant auxiliaries.

Now 60% of the company's output is under rubber cloth, which is very popular among female customers.

The future of fashion:

Online and offline sales expansion

Products should expand the market share, and the umbrella cloth designed will naturally meet the needs of the market.

In recent years, rain Weiss textile attaches great importance to the design of umbrella cloth, and uses umbrella fabric as a fashion fabric to design and seek breakthroughs.

In the interview, the reporter learned that rain Weiss set up a design center in Xiamen, and paid a senior designer to concentrate on the flower pattern and style design of the umbrella fabric. In the first half of this year, more than 100 umbrellas were released.

"At present, the rain Weiss brand umbrella has opened up online and offline sales mode. On the line, we have stores on Taobao, and there are micro businesses. Tmall mall has visited us many times. Under the line, we can accept unit purchases, and we also intend to set up a sunny umbrella store in Jiangsu and Zhejiang tourist attractions."

Zhu Juanqing said.

"We need to make umbrellas not only a tool for shelter from wind and rain, but also a work of art and beautification."

She said confidently.