What Are The Advantages Of The Integrated Store Under The Apparel Industry?

Meeting diversified consumption needs

Dressing is a rigid demand, but everyone's choice is different.

Composite integration

Although the design concept, style and location of the brand are different, they can blend with each other, which can meet different needs of different consumers through the collocation, and the different needs of the same consumer in different periods, so that consumers can choose the big space and play the "1+1>2" effect.

Factory direct sale

Grasp the beating pulse of consumption

Commodity is the essence of retailing, and consumers are the essence of retailing.

Traditional supply chain production is characterized by long cycle, low flexibility, slow response to market adjustment, and difficult to cope with rapidly changing market changes.

The polar platform integration store mode allows retailers to choose the best stock from premium brands and to receive immediate returns based on market feedback.

With more business, brand operators can accurately grasp the pulse of consumption line and make adjustments to production in time.

Resource integration

Maximize operating profit

Under the line, the single store "gathering power" has gradually weakened, while the operating cost has been increasing.

Integrated stores make full use and integration of resources of enterprises and brands, reduce the promotional cost of each brand in the marketing process, and centralize the management of more funds and resources. Both in the upstream and downstream operation of the supply chain system and in the downstream end operation process, the purpose of maximizing the cost of operation can be maximized.

Independent group cargo

Operator autonomy

The biggest advantage of the integrated shop sales system is that it can introduce a certain series or even a product of a brand according to its own style.

This means that the operator has greater autonomy and can more accurately position the main consumer groups, thereby enhancing the store gathering power.

Cross boundary integration

The easiest editor to use

Overseas, some outdoor integration stores are not only selling clothes, but also promoting a way of life, such as integrating outdoor equipment sales, rock climbing experience, self-help teaching, and even setting up outdoor clubs.

These seemingly non mainstream businesses will drive.

Sale.

The integrated store has the advantages of resources allocation, such as materials and venues.

It is necessary to find industry cooperation that is consistent with its brand culture, service and idea, so as to achieve the maximum benefit of marketing through brand input.

Integration mode

Opportunities and challenges

High quality brand resources are the primary premise of the integrated store mode. If the brand integration shop simply puts together multiple brands, there will be a vicious competition among brands.

If the management side can pay attention to the relevance among brands, the cultural integration point will be reflected in the integration, which will facilitate the establishment of stable cooperative relationship among the brands and maintain the healthy development of the integrated mode.

Who manages and manages the integrated store?

The most concerned question.

Polar platform as a third party business platform, relying on the parent company's quality resources accumulated in the clothing training consultation, is in the insight of China.

The future direction is professional and precise; in terms of integrating industry resources and building sales platform, it understands patterns and subdivides well.

The preferred platform for testing water integration mode.