Is Oteri J'S Status As A Life-Saving Straw For Traditional Department Stores?

Recently, when a number of department stores announced that they were going to enter Oteri J, the Tianhe City, an earlier test of water outlets

However, it has removed its orbits store, which is located on the apron of Baiyun 5.

Last year, the modern department store also changed Guangming Plaza from Oteri J format to department store format.

Is Oteri J's status as a life-saving straw for traditional department stores?

Closing stores is for business adjustment.

It is learned that Baiyun 5 parking apron and Tianhe City department store has recently reached a cancellation intention. Tianhe City department store was withdrawn in July 30th, and the withdrawal of shops is properly handled.

Tianhe City department store, located on the 5 apron of Baiyun District, opened at the end of 2011. It was a department store mode at the beginning. But considering the closer consumption characteristics, the store was pformed into outlets in May 2013.

However, reporters learned that the lease did not expire.

Tianhe City Department stores said that the withdrawal of the store is due to the company's business adjustment.

According to the analysis of deep industry insiders, the outlets of outlets in Tianhe City, on the one hand, are related to its business district and shopping malls, and now Guangzhou.

Everywhere, a number of shopping centers in Baiyun business circle get together and customers in the mall are diverted. On the other hand, because of the sluggish consumption, the volume of the brand is less, and the development of online shopping is also thinner.

Traditional department stores are no longer in sight.

Department stores are becoming more and more difficult to do, and the public is not interested in the promotion of department stores.

In the past, the public would take advantage of the department stores to rush to sweep goods.

Even if the discount rate is greater, consumers' impulse to buy is hard to ignite.

Reporters learned that after the friendship store member day, the phenomenon of traffic jam on the east ring road is no longer the same. Modern department stores, Dongshan Department store and Xinguang department store are also hard to renew.

Compared with the traditional department stores, the current situation of traditional department stores is not as good as before.

The department store used the pformation of orlis format as a life-saving straw, and now it seems that it will not work.

Huang Wenjie, executive director of the Guangdong provincial Circulation Industry Association, said that on the one hand, the consumption of gifts such as shopping was reduced, and on the other hand, the Chinese people and the international community.

With more exchanges and contacts, international brands are no longer novelty, so consumers are gradually becoming accustomed to it.

Things that are used to be promoted only by price, and competitiveness and attractiveness to consumers will become weaker and weaker.

Luo Jianji, deputy general manager of modern department store, said that the growth rate of department stores was faster than before, with two digit growth every year.

But after 2012, with the adjustment of the economy, the consumption rate of the whole market dropped significantly.

Dongshan Department Store responsible person Dai Chong ye said that this year's hundred years of big promotion, gold pactions compared with previous years, far from the overall, there is also a gap.

The adjustment of traditional department stores is imperative.

For the Department Store downturn, Luo Jianji thinks that since 2012, the department store industry is in a process of adjustment.

Modern department stores are also trying to pform and adjust. For now, if you want to adapt to the situation of department stores, it will take some time.

Dai Chongye said he is still hopeful about the future development of the department store industry.

Just because consumers are calm and rational, they may bring new opportunities to re shuffle and re recognize the whole department store industry.

Dai Chongye introduced that the East 100 meeting will make adjustments according to the sales situation of zhongzhongda, and re start, relocate and review the past sales promotion situation.

Huang Wenjie believes that in the depressed environment of department stores, if the sharp weapon of price has failed, we must seek a new way out.

First, the realization of commodity personalization.

The homogenization of products is too serious now, and the differentiation and individuation is the fundamental solution to the development of department stores.

Second, improve services and matching.

Middle and high-end shopping malls to achieve more nuanced, more comprehensive and more sustainable services, enhance customer stickiness, is also an important way to improve sales in department stores.

Third, create a unique atmosphere.

Ordinary sales mode can not meet the needs of consumers. Besides the personalized products, shopping atmosphere needs to be more unique and attractive.