Britain'S High Street Brand New Look Plans To Add 25 Men'S Clothing Stores In 5 Years.

High street in England

New Look Group Ltd. said it will continue to expand its new launch in 2015.

The concept store plans to add 25 new products in the next 5 years, including the launch of the two largest overseas market in China and France in the coming year.

After the first men's wear shop was launched in autumn 2015, New Look said that the business was unexpected.

In mixed operation, men's sales capacity per unit area has not been as good as that of women's clothing, but sales have been flourishing after trying independent stores, and male consumers are surprisingly positive.

To this end, New Look is the men's clothing and the Chinese market as the group's future two IPO appreciation tool.

In the middle of 7, New Look also officially entered the Jingdong, the second largest e-commerce platform in China. The brand entered the Chinese market in two years and opened an online flagship store in Tmall. At present, the brand operates 96 stores in China.

However, for the new New Look, which has entered the Chinese market, its performance in the Chinese market is quite general. In the 2016 fiscal year, New Look has a 8.8% increase in the same store sales, although it has greatly improved compared with the 2015 fiscal year, but this data also shows that the brand lacks a strong appeal in the Chinese market. Besides, New Look's marketing activities in the Chinese market are also extremely rare. New Look, which wants to win extremely picky Chinese consumers and the fiercely competitive Chinese market, still needs more time, though the group claims to have 290 thousand fans in micro-blog and WeChat.

In addition, the investment cost of New Look Group Ltd. expansion in China is also one of the important reasons for the group's record of after tax losses.

According to statistics, as of the 2016 fiscal year ended March 26, 2016, New Look Group Ltd. gross profit recorded a profit of 784 million 900 thousand pounds, up 5.2% from the 745 million 800 thousand in fiscal 2015, and increased from 14% to 2015 in the 2015 fiscal year. After adjustment, the EBITDA growth rate was 7% to 227 million 200 thousand pounds, the fiscal year was 7% pounds, the adjusted pre tax profit rose to the pound, the fiscal year was a pound sterling, the profit after tax was recorded at the pound sterling deficit, and the profit after last year was recorded. The deficit was mainly caused by the paction cost of the pound sterling, which included the acquisition of South African private Holdings Company Brait SE (JSE:BAT) and the cost of financing.