It Is Predicted That The Total Scale Of China'S Sports Industry Will Exceed 5 Trillion Yuan By 2025.

Three Chinese capital recently acquired three international football clubs in Serie A, Premier League and France B, which sparked concern in the industry.

Many industry insiders told reporters that China's capital entered the sports industry in a big way and bought international sports assets with a big hand.

Great potential for development.

It is predicted that by 2025, the total scale of China's sports industry will exceed 5 trillion yuan, and the average annual growth rate of the industry will remain above 20% in the next ten years.

Layout

40 billion industry capital dormancy

In August 5th, the China Europe sports investment management company announced the signing of a 99.93% stake in Italy Italy AC Milan football club.

On the same day, Yun Yi Kai Kai (Shanghai) Sports Development Co., Ltd. announced that it will acquire 100% stake in the Premier League Football Club holdings.

Origen packed Limited by Share Ltd with a price of 7 million euros, taking 59.95% stake in Auxerre, an old team that has fallen into France's Serie B League.

Chinese capital sweeps three European football clubs one day, which is just a microcosm of all kinds of capital competing for sports industry in China.

Based on public information, the reporter has set up more than 20 sports culture industry investment funds in China, and the scale of the fund has accumulated more than 40 billion yuan.

With the huge number of industrial funds ready to go, related sports industry investment mergers and acquisitions are also emerging.

At present, in addition to BAT, Wanda, Suning, music and other enterprises in the sports industry to actively layout, Sequoia Capital, such as venture capital, Innovation workshop, IDG, Tatsu venture capital and other venture capital institutions have begun to frequent shots in this field.

This year,

Wanda, Suning, music and other enterprises in the sports industry to actively layout.

Alibaba side, in March this year and the ant gold clothing to HK $2 billion 400 million shares in sports leisure and sports lottery comprehensive enterprise ABC technology, accounting for 50.70%; in April, the establishment of the electronic sports department, and launched the original E-sports event WESG, and invested 100 million yuan; in the first half of the year, heavy gold won the exclusive broadcasting rights of the international rugby ball match, and the Chinese Table Tennis Association, badminton association to cooperate.

In March, Wanda and FIFA won the sponsorship rights of FIFA top league players from 2016 to 2030.

Suning won about 70% of its shares in Italy International Football Club in June with a total price of about 270 million euros, through the subscription of new shares and acquisition of old stocks, becoming the largest shareholder of the Blue Black Legion in Milan.

As regards music, the first half of the year continued to play in the fields of football, basketball, comprehensive combat and so on.

At the same time, sports industry investment cases are frequent.

Public information shows that over the first half of the year, the sports industry has invested more than 20.

Another third party data showed that in the 15 months from January 2015 to March 2016, there were 257 financing cases in the early stage of sports entrepreneurship, with an amount exceeding 17 billion 400 million yuan.

Among them, the music sports announced in April this year officially completed 8 billion yuan B round of financing, the company valued at about 21 billion 500 million yuan, the domestic sports industry B round financing and valuation double record.

Tuyere

Sports industry enters a period of accelerated development

The broad market prospect is an important reason for all kinds of capital to lay sports industry in succession.

The State Council issued several opinions on accelerating the development of sports industry to promote sports consumption, which clearly stated that the total scale of sports industry will exceed 5 trillion yuan by 2025.

Analysts believe that the next ten years will be the first "golden ten years" for the development of China's sports industry. With the implementation of the supporting policies and the bidding of the Winter Olympic Games and Asian Games, China's sports industry will enter a period of accelerated development.

In addition, the government vigorously promotes the reform of the sports industry, and also plays a supporting role in the development of the industry.

Sports industry research report pointed out that China's sports industry's contribution to the economy is relatively low. The open data show that in 2013, China's sports industry added value was 313 billion 600 million yuan, GDP accounted for only 0.6%, compared to the proportion of the developed countries over 2%, which means that the sports industry in China has great potential for development in the future.

With the development of sports industry, it will also play a positive role in promoting the media, culture, film and television entertainment and other related industries, and is expected to form a new concept and industrial form of sports media. This is why the giants such as music, Suning, Alibaba and Tencent are actively engaged in sports events broadcasting and copyright.

In addition, mass sports consumption is also rising.

According to the sports chief operating officer, he said that according to the development experience of foreign sports industry, paying is the mainstream way of income in sports broadcasting, sports video and other fields.

Although domestic users have not yet formed a payment habit, with the diversification of sports events and the appearance of high-quality sports programs, the number of users watching sports events and programs will also increase significantly.

He disclosed that since the launch of the paid business in April, the number of paid users of music as sports has exceeded 1 million 500 thousand, far exceeding expectations.

The "2016 China sports consumption ecology report" jointly published by the Economic Research Institute and Jingdong in twenty-first Century shows that in 2015, the amount of sports consumption of Jingdong users increased by 4.6 times compared with that of 2013, including sports bracelet,

The sales of sports equipment such as sports watches and other sports products have increased rapidly. The consumption of professional sports such as cycling, swimming, fishing and other related sports has increased along with the growth of Jingdong's consumption.

According to aviation, mass sports consumption is the foundation of sports industry. At present, domestic mass sports consumption has developed from a single sports apparel consumption to a multi-directional consumption demand for sports venues, professional fitness, health and nutrition. This will continuously optimize the structure of sports consumption, generate personalized, customized and intelligent sports services, and expand the scope of domestic sports industry, which will greatly benefit the development of sports industry.

Opportunity

Industrial hot spots continue to emerge

Many people in the industry said in an interview with reporters, with the continuous development of sports industry, the corresponding investment opportunities are also gradually emerging.

The Research Institute of China Investment Consulting Industry Research Center pointed out that at present, China's sports industry has developed from the previous single sports events to the upstream sports events, competition performances and fitness, the mature industry chain such as relay sports, sports media, and downstream sports goods, sports lottery and other derivatives, which makes the market scale constantly expanding, and venture capital opportunities continue to emerge.

In the coming stage, sports competitions, sports equipment, skiing, marathon, football, sports tourism, outdoor sports and other fields will become the hot spot of the industry, and it is expected to attract a large number of capital to enter.

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Tianxing capital believes that at present, China's sports industry has just entered the initial stage of industrialization, and its marketization degree in the fields such as events, venues, clubs, athletes and so on is relatively low, and the overall operation level is not high.

For example, the total revenue of China Super Club in 2015 was 2 billion 500 million yuan, but the overall loss reached 1 billion 500 million yuan.

In 2013, the income of the Spanish league matches reached 14 billion yuan, and the income of the Bundesliga and the Premier League exceeded 20 billion yuan.

However, this has also created a large number of venture opportunities for the sports industry.

Therefore, competitions, venues, clubs and other fields will attract more capital attention in the future.

Tianxing capital believes that with the continuous adjustment and optimization of the sports industry in the future, investment opportunities lie in the core link of the industrial chain, that is, the operation of events, including competitive sports events and mass fitness competitions.

At the same time, sports service industry is also full of opportunities. Sports marketing and venue operation are worthy of attention.

Yu said that apart from sports operations, sports program production and broadcasting, sports venues and other fields, many "small and beautiful" subdivision areas are also full of venture capital opportunities.

For example, in specific sports areas, such as soccer, badminton and running, he has an extensive mass participation and consumption base. For those participants, providing services such as venue reservation, private competition, private teaching and so on, all have the possibility of becoming bigger and stronger.

In addition, Shen Wan Hongyuan research pointed out that in addition to the above areas, sports media, athletic performances, sports lottery, sports intermediaries and other fields also have good opportunities for venture capitalists.

At present, 26 companies in the A share market have already touched on these areas, which shows that these areas also have the potential of venture capital that can not be underestimated.