2016 Rio Olympic Games Raise Sportswear Trend

The report shows that the fitness trend is stimulating.

Market.

However, 50% of consumers did not buy sportswear for sports, of which 34% thought buying sportswear for fashion and 11% for buying support from celebrities.

Fashion drives sports and leisure

Under the influence of sportswear on fashion, "

"(athleisure) style, many high-end brands of sports and leisure products are developing rapidly.

Fast fashion Zara, Mango and H&M have launched the sports and leisure product line, and many celebrities have launched such products, including singer Beyonce, sports star Zlatan Ibrahimovic and so on.

What is the worth of export electricity supplier in 2016?

The market is up to 7 billion pounds, and leisure sports are popular.

Samantha Dover, a retail analyst at Mintel, said the sporting goods market is developing rapidly.

With the increasing health awareness of young consumers and the popularity of leisure style, leisure

It is becoming the main category of sporting goods market.

More and more competitors are coming in and the market will become more crowded.

Apart from fashion factors, the rise of sports craze has also stimulated the growth of sportswear sales.

According to Mintel, 53% of British consumers exercise at least once a week, 16% of them exercise five times a week or more.

Young consumers are the main players of sports goods in the past year. 75% of the 16-24 year olds have bought new sporting goods.

This year's Olympic Games and Paralympic Games will further stimulate sales of sporting goods, such as sporting goods sales increased by 7% during the 2012 London Olympics.

Many fashion design brands are provided for the Olympic contestants.

And equipment, with the athletes' effect, sales will increase.

In addition to official goods, ordinary

Sales will also increase as consumers are affected by the Olympic heat.

Sportswear is still a big consumer.

It is understood that 54% of the British people in the past 12 months bought sports apparel, sports shoes, sports equipment and accessories, of which 59% of male consumers purchase these products.

In addition, 55% of men bought sportswear for "non sports purposes".

Of the consumers who buy sports equipment, 45% are bought for running.

Sales of sports shoes are also increasing. In 2016, sales of sports shoes will account for 34% of sports goods.

Still a big head, accounting for 59% of sales.

except

Sports related beauty products are also selling well, and 37% of consumers are willing to buy or have purchased related beauty products, such as reducing the flush of cream.

25-34 year old consumers are interested in these beauty products. 23% of them have already bought these products and 34% are willing to buy them.

Perhaps the next trend is sports beauty products.