Hollywood Actress Jointly Founded The Maternal And Child E-Commerce Pre Sale

According to sources, co founded by Jessica Alba, Hollywood's famous actress, Jessica Alba.

Honest Company is discussing the sale.

As the negotiations are still in progress, there may not be any paction at present, and the price of the underlying takeover is unknown.

However, when Honest acquired $100 million last year, its valuation has reached about $1 billion 700 million.

According to the source, Honest, which has been established for five years, has invested $222 million, and its revenue last year was about $300 million.

Relevant enterprises have not responded to requests for comment.

The takeover talks coincided with the growing importance of consumer company's emphasis on the future of electricity providers and their desire to reduce them.

The reliance of shipping channels will lead to competition in the new field.

Traditional retailers face similar challenges, such as WAL-MART's acquisition of Jet.com, a shopping website founded only a year ago, for $3 billion 300 million.

Consumer company is very interested in the business mode of Honest and other start-ups breaking away from Amazon and supplying directly to consumers.

In July this year, Unilever announced the acquisition of Dollar Shave Club, a male care product ordering service at a price of 1 billion US dollars.

Unilever, Procter & Gamble and Johnson have always relied on retail outlets to sell products and have given up direct contact with consumers.

However, Honest is about 40%.

Through retailers like Taghit (Target) and Whole Foods, the rest of the products are sold through Honest.com and HonestBeauty.com websites.

Honest was founded in 2011, and its other founder, Blaine Lee (Brian Lee), is currently the company's CEO.

The company initially sold non-toxic environmentally-friendly urine and other baby products, and later expanded to other areas, such as sunscreen, infant formula and cosmetics.

However, the monthly business model of Honest also drew some comments. Some of them did not realize that orders had been made for repeat shipments, and others said it would be too difficult to cancel them.

Honest is also facing some lawsuits.

Prosecutors say some of the company's products contain chemicals that they claim are not used.

Also, prosecutors say the effect of Honest sunscreen is not up to the advertised effect.

The company has denied the allegations.

In February of this year, Honest was preparing for the initial public offering (IPO), but then stopped.