South Korea And Japan Become New Shopping Paradise Hongkong Has Been Kicked Out.
along with
Experience needs
The increasing number of Chinese affluent and increasing middle class people spend more and more on international travel.
Overseas tourism is becoming the first choice for Chinese consumers to go on holiday. Even if global economic growth slows down, Chinese tourists' overseas consumption still has room for growth.
Aware of this, tourism destination countries such as South Korea, Japan and the United Arab Emirates deliberately relaxed the terms of issuing visas to Chinese tourists, and even signed visa free or sign for Chinese tourists.
The tourism and retail industry is also aware of the potential economic benefits of this trend. Tourist destinations are competing for the market share of Chinese tourists, and a series of strategies have been formulated for this purpose.
For example, launching honeymoon tours, graduation leave routes, and intensive sightseeing programs.
Individualization
The pformation of shopping trips is an effort made by the tourism and retail industry to attract and stimulate Chinese tourists to local consumption.
National Day is the last important long holiday before the new year. From October 1st to October 7th, it is also known as the "Golden Week".
To this end, Digital Luxury group and SimplyBrand discuss Sina micro-blog, WeChat online, and the collection, collation and analysis of more than 83721 online information, such as Ctrip and other domestic tourism websites, and reveal the 4 trends of Chinese tourists' overseas tourism.
Among them,
The Republic of Korea
And Japan is the most popular destination for Chinese tourists on short trips.
Unlike Hongkong, Korean and Japanese tourist destinations not only provide attractive prices for Chinese tourists, but also attract more and more Chinese tourists because of their diversity of culture and cuisine.
Nowadays, the experience of various cultures has also become an important attraction for Chinese tourists overseas.
Compared with Japan's rich history and culture, South Korea's trend, entertainment and beauty, charming beaches and temples in Thailand, Taiwan's delicious night markets, Hongkong's charm of mainland tourists is no longer.
If Hongkong wants to retain wealthy tourists from the mainland, it is time to take steps to change Hongkong's luxury market by attracting discounts or spreads.
The continuous decline in sales revenue of Hongkong's retail industry has also led to the loss of confidence among the major luxury brands in the region and the "eleven" golden week sale. Many companies have even said that they will implement massive layoffs in February or March next year.
On the contrary, in order to meet the golden week of national day, Japan's tourism retail industry is well prepared, not only to launch innovative water tourism routes, but also to launch special services such as booking plation and Alipay payment to attract Chinese tourists.
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