Matchesfashion Will Open Its First Private Store For Its Own Brand Raey.

According to the world clothing shoes and hats net, Britain Luxury goods Online retailers Matchesfashion Ltd. will open its first private store for its own brand Raey. The brand is composed of Topshop and Christopher Kane's former creative director Rachael Proud. Design The price of the product ranges from dozens of pounds to more than one thousand pounds, but SKU is small, only 250.

In this regard, Matchesfashion Ltd. co founder and co chair Tom Chapman said that although the entity store has fewer customers than online stores, the entity store can give consumers an unparalleled experience, especially high-end brands, which is still unable to match the electricity supplier.

In addition, the physical store plan may be related to the general slowdown in the growth of the electricity supplier industry. In November 2016, the company announced its 2015/2016 fiscal year ending January 31, 2016. In fiscal year 2015, the company recorded a revenue of 1.269 billion pounds, slightly less than the company's previous estimate of 130 million pounds. The annual growth rate of 27% is higher than that of the traditional retail industry, but the result is obviously not satisfied with the stimulus from the European luxury market and the expected growth rate of 30%-35% in the medium term. While growth slowed, the pre tax loss of Matchesfashion Ltd. in fiscal year 2015 narrowed from 5 million 600 thousand to 1 million 700 thousand.

In 1987, Tom Chapman and Ruth Chapman started their business in Matches store, but under the new wave of Internet, two people moved their businesses to Matchesfashion.com on 2007. With the vigorous development of the electricity supplier industry, the company's current valuation basically depends on its online business, and Matchesfashion.com online business now accounts for 85% of Matchesfashion Ltd. annual revenue.

Matchesfashion Ltd. is currently controlled by Tom Chapman and Ruth Chapman, holding a stake of about 75%. Other investors include institutional investors Scottish Equity Partners and Highland Capital Highland. The above two private equity funds paid 20 million pounds to the company at the end of 2012, and the same value was the online business, which made the company valued at about 100 million pounds at that time. In addition to online business, Matchesfashion Ltd. has 5 stores in London. It is a typical example of multi-channel business among luxury retailers.

Matchesfashion Ltd. claims that its online website has an average customer price of 500 pounds, surpassing competitors Net-a-Porter and many other industries, and the latter's unit price is 400 pounds.

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