CHIC: China Will Bring Great Opportunities To The Growth Of Designer Brand.

Although more and more enterprises are aware of the importance and urgency of technological innovation, the development of any industry is not accomplished overnight. There are sunshine and rain and dew and thorns and swamps in the process of pformation.

How to highlight the brand personality to complete the business landing is a puzzle for every independent designer brand.

This is not achieved simply by taking a few shows and holding several exhibitions.

Tracing the change of independent designer brand in CHIC exhibition in recent years, one of its increasingly prominent features is the continuous self pfusion through multi-dimensional commercialization.

"All the designer brands in the international market can achieve good commercialization in the later period because they have experienced a long and deep accumulation of design aesthetics.

If we blindly promote the rapid commercialization of designer brand, it is likely that the brand will eventually be eliminated.

Wang Zifei told reporters, though now

Faced with the temptation of "capital", but a one-time investment of 1 hundred million can not create good designer brand. Good brands need long-term self precipitation, continuous integration with the market and financial support for long and thin flow.

"Therefore, in the face of capital, designers must have perseverence and trade-offs."

And more and more designer brands obviously realize this.

"The most outstanding point is that the cooperation between brand clothing enterprises and designers has also been increasing in recent years, such as MJSTYLE, Hai Lan's home, Jiangnan Bu Yi, sketch, and even the equipment department of the State Sports General Administration, all of them are looking for cooperative brands in the designer's exhibition area."

CHIC, "design power," said the head of the exhibition area.

The director of the exhibition told reporters that the independent brand designers participating in the exhibition now have their own brands, but also pform their business models and seek multi-dimensional business cooperation. For example, many designers focus on ODM business and achieve good results; some brands expand their brand marketing channels by entering into buyers' stores and gathering stores; some designer brands cooperate with commercial brands to realize the rapid development in terminal channels; some designer brands spontaneously form brand alliances to connect professional audiences such as shopping malls, buyers, etc. with a unified image.

As Asia's largest and most professional

The promotion of commercial landing is clearly the strength of the CHIC exhibition. More and more designer brands have found the commercial foothold for themselves at the CHIC exhibition.

Take the CHIC2016 autumn exhibition as an example, after receiving the invitation letter from the French fashion designer week, TUDOO has signed tens of thousands of orders directly at the CHIC exhibition.

The popularity of the market is pushing China's design towards a better era.

However, in order to seize this development opportunity, designer brand still depends on the improvement of comprehensive competitiveness.

Wang Zifei, who was still in Saint Martin's school, has been in touch with CHIC for a long time. She told reporters that exhibiting CHIC can not only touch clothing resources, but also access to the whole industry chain resources such as accessories, production and processing. Besides helping the brand to butt up excellent supply chain resources, it also enables designers to have a deeper understanding of the market situation and help designers improve and upgrade themselves.

For more information, please pay attention to the world clothing shoes and hats net report.