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A New Round Of Children'S Clothing Thermal War Lin Qian International Focus On Technological Strength

2017/2/18 15:02:00 87

Lin QianChildren'S ClothingBrand Strategy

If children always carry hope and future, children's clothing must be worth fighting for.

On the CHIC2017 spring clothing exhibition, the "children's wear" exhibition area is going to bring the whole industry once again to the future industry in an unprecedented way to meet the new golden period of children's clothing industry.

At that time, the children's clothing exhibition area, which covers an area of 7000 square meters, is located at hall 2, Shanghai National Convention and Exhibition Center. It will be further divided into two parts: Children's wear brand and school uniform.

It is not difficult to see from the list of children's clothing brands that have been confirmed in the exhibition. CHIC2017 spring clothing show is about to launch a new spring thermal war for children's clothing industry.

Despite the steady growth of children's clothing industry, some experts predict that the next three to five years will be a new round of fertility boom.

The layout of the new round of business opportunities is no doubt at the moment.

What is different from the past is that through the development of more than ten years, children's clothing industry is no longer the "casual" business with low threshold and pediatrics.

In Shopping Mall, pregnant and infant children, such as the offline experience and the family oriented passenger flow, have become a "dark horse" and become a sharp weapon for all major commercial projects.

More large children's clothing business group

Transformation strategy

It extends the category, crossover school uniform, animation, food, supplies, games and other fields, and even layout the whole industry chain for children's products.

All signs show that the children's clothing industry in the future will be a resource integration competition around children's lifestyle.

Such inspiration will come from

CHIC

2017 the moment of the spring fashion show was opened. At the entrance of the CHIC exhibition, the children's theme scene "Day Day Up" was set up in the North Hall of Shanghai National Convention and Exhibition Center. While I was growing up, it also brought solid and effective resource docking.

It's not just one of the exquisite ones.

Children's wear

And it's not just a business idea that deserves recognition.

Here, what will surprise you will be a children's life chain.

The theme exhibition area of children's wear will take children as the origin, with different age groups as the radius of life, and bring people into the world of children with different scenes, focusing on children's life and growth.

Traditionally, traditional industries are divided into producers, design, circulation and services from the perspective of producers. While the theme area of "Day Day Up is growing up" is divided according to consumption demand, it will include consumption, wear, use, education, entertainment and other major consumer needs. It will display diversified formats such as children's clothing, baby products, theme parks, facilities teaching aids, training institutions, sports equipment, animation and so on.

In addition, the emerging brands that are continuously participating in the exhibition are also enthusiastic: the Linqian international, which is mainly pushing the cotton and linen children's clothing, is far ahead of the design and development capability while holding the trump card of Korean design resources. The children's clothing brand Hey Lads will bring the hottest joint venture mode in the children's wear field, so that we can feel the most advanced marketing concept.

As clothes become more and more important in the cultural and spiritual world of the wearer, children's clothing is increasingly given to the beginning of a child's aesthetics of dress and the initial recognition of a better life.

Designer brand, high-end customization, C2M personalized customization and other emerging "play" swept through, these are good at capturing the beauty and individuality of children's clothing will definitely bring a bright color for children's clothing industry.

For more information, please pay attention to the world clothing shoes and hats and Internet cafes.


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