Sycamore Partners Acquisition Of Intellectual Property Rights Of The Limited Parent Company

According to the world clothing and shoe net, private Holdings Company Sycamore Partners has won $26 million 800 thousand from bankruptcy auctions for American Apparel.

The Limited Limited Stores LLC's acquisition of intellectual property rights.

In January 17th of this year, before the bankruptcy filing, all 250 stores and brand websites were closed and 4000 employees were disbanded. The Limited Stores LLC LLC was founded in 1963 by the American Apparel retail industry giant Wexner.

With the rapid development of The Limited brand in the last century, The Limited Inc., which was launched in 1969, has become one of the earliest clothing retail markets in the United States, and has witnessed the United States in 90s.

The glory of the industry.

The new brand Limited Express, founded in 1980 by Les Wexner, is now Express Inc. (NYSE:EXPR).

In 1982, The Limited Inc. bought Victoria 's Secret for only $1 million.

In the same year, Lane Bryant was also bought and sold.

In 1985 and 1988, the group bought Henri Bendel and Abercrombie & Fitch successively, and Abercrombie & Fitch Co. (NYSE:ANF) was split and listed in 1996.

In 90s, Limited Too (later renamed Justice), Bath & Body Works and Victoria "s Secret Beauty" and other brands were born. We can see how many famous American brands have been nurtured and cultivated by the "Les".

The Limited Inc. announced in 2002 that it was renamed as Limited Brands Inc., and the divestiture of the original The Limited Limited brand was in 2007. At that time, the private equity fund company Sun Capital Partners bought the 75% stake in the company, and was fully held after 3 years.

In March 2013, The Limited Inc. was renamed again as the current L Brands Inc. Inc. (NYSE:LTD). The group originally planned "L Brands" for temporary use only, but it has been used so far. At present, the group has Victoria, s, Victoria, Vitoria, and other brands.

The number of The Limited stores in the last century has been as high as 750. At that time, The Limited Inc. became the second largest American Apparel Group after Gap Inc. (NYSE:GPS), and also the learning object of Asian retailers such as Giordano International Ltd (0709.HK) and Uniqlo UNIQLO.

However, the brand of The Limited has been changed.

Sycamore Partners said it would re launch the The Limited brand at some time, but declined to provide other details.

The Limited may take the road of women's clothing brand Coldwater Creek in the future.

In 2014, Sycamore Partners bought the bankrupt Coldwater Creek intellectual property rights and reconstructed it into a pure e-commerce and directory brand.

Limited Stores LLC announced in early January this year that it closed the The Limited 250 store. At that time, it said that the online e-commerce website would still retain and maintain business for 24 hours a day, but on the 17 day filed for bankruptcy protection, The Limited's official website was closed.

The group said in its official website that the website is temporarily closed and will resume operation as soon as possible.

In February 2nd, Wet Seal LLC, the second time application for bankruptcy, was also seeking to sell trademark rights and website assets. The deadline for bankruptcy auctions was February 28th and the auction will be held in March 2nd.

American Apparel LLC, A e ropostale Inc. and Quiksilver Inc., which are similar to the brand, have been bankrupt in recent two years.

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