Paris Advanced Custom Fashion Week Begins To "Deform"

Imagine that this is 2022 February of Losangeles.

Although the northern hemisphere winter day, but the sun is warm, the temperature is about 21 degrees Celsius, the global fashion industry gathered here.

Welcome to the fashion week of the United States (if only 4 days can be called fashion week)! The American fashion week is still two times a year, and every year in New York in July and February in Losangeles, it will also turn the Venice Beach into a fashion week.

Street carnival and shopping carnival.

Because American fashion week is shorter, not every brand has the opportunity to carry out traditional and dynamic fashion shows.

But why do they have to do so? This form is outdated in most cases. Nowadays, more creative displays, parties and flash activities can ignite more forms of social media interaction and sales activities.

Today, Grammy's music shows also have fashion partners (millions of dollars), and some of the music activities in the fashion world are also comparable to Grammy.

This is a clear shift from the Paris high custom fashion week. The more traditional and more pure environment is now not only for advanced custom suits, but also for men and women's top garments: F e d e ration Fran? Aise de la Couture, selected from world goblins to "symbolize the spirit of advanced uniforms" and a variety of brand combinations.

Indeed, brands are now choosing to display the latest series of locations according to their marketing and marketing strategies, not just directly deciding where their brand headquarters are.

The host city is different every season.

although

The buyers are still traveling globally from mid January to mid February. The next major series of advanced clothing series is now concentrated in July. The brand can therefore choose to spend more time in July to produce series, and fashion can stay longer in the sales floor before the discount period begins.

Even us department stores, which have long been discounted, are now making the same sales season as their European counterparts. In fashion month, all products are still sold at full price, and wholesalers can benefit from the concentrated attention of the media.

The beginning of the traditional fashion month is the only men's wear on the agenda of the global fashion event, the largest men's wear trade exhibition in the world - Pitti Uomo men's Wear Exhibition in Milan.

Then came the advanced fashion week in Paris, and the advanced fashion week in Losangeles or New York, London, Milan and Paris.

But many

Participants can complete all the travel in less than three weeks, because each fashion week is less than 7 days.

(as early as 2017, the French Fashion Association cut the day for Paris fashion week, and the New York fashion week, which had been on schedule for more than 9 days, also began to reduce its time.

)

The only drawback of this operation today is that it is more difficult to ensure that the brand of smaller and renewed brands can appear on the main schedule of the fashion week besides the unrelenting speed and the resulting jet lag.

But it doesn't matter.

Snapchat's Emerging Talent (rising star) message flow can become a more cost-effective and effective tool for the new series of publishing and ensure exposure. Virtual reality studio tour is also a channel for fans and industry professionals to visit young brands closely.

Of course, it is only a rough picture of the future fashion month.

Although this may not be a reality in 5 years, the fashion month in the future will undoubtedly be different from what it is today.

Fashion instant sex, men and women assembly press conference integration, the traditional women's fashion show brand small runaway, forcing the world's four fashion associations to rethink its way of doing business.

For more information, please pay attention to the world clothing shoes and hats net report.