Ali Built Shopping Mall "Cat Mao" Is Expected To Officially Open In April 2018.

Ma said 2017 is

The new retail year.

Since 2017, Alibaba has been involved in convenience stores, retail boxes, and Bailian in supermarkets, using silver to privatize its department stores, playing local life with word of mouth, and has never tried shopping center MALL in the entire offline retail format.

Recently learned that Ali is building the first shopping center which belongs to Ali. The new shopping center is called "more mall" and "Mao Mao".

It is understood that the first "cat Mao" opened in Alibaba Hangzhou Xixi Park, the three phase of Taobao City, the total area of 40 thousand square meters, the overall structure is 5 floors, is currently in the decoration stage, is expected to officially open business in April 2018.

Meanwhile, people familiar with the situation said that "Mao Mao" has the following characteristics:

Alibaba exclusive Trader: the above insider said, "cat Mao" is currently prepared by Alibaba intelligent building business division, and the investment team is a team formed by Ali itself.

Another industry insider said that the initial operation team of the project identified Fang Pengxin, who was the operator of Nanjing water tour city, and later changed to Ali's own investment team. At present, Peng Xin still has a small group of team assists.

However, a person familiar with the matter revealed the truth. He said that Peng Xin had already terminated his contract with ALI, and some of them had hired him after leaving Peng Xin.

New retail technology landing: "Mao Mao" will be embedded in a series of new retail technology launched by Ali.

It is understood that in June 17th, Tmall opened a new retail experience Museum in Hangzhou Kerry Center and Yintai City, West West, displaying batch of technology driven new retail products such as AR sky eye, future makeup mirror, virtual fitting room, etc.

At that time, Liu Bo, general manager of Tmall marketing platform, said that this was just the beginning. Many things were not mature. The goal of Tmall was to normalize these technologies and make the links between online and offline more smoothly.

The person familiar with the matter said that many related technologies have matured here. "Mao Mao" will enable these technologies to be large-scale commercial, and some of Tmall's games will also fall.

Amoy brands coexist with traditional brands: Amoy brands rely on Taobao Tmall.

According to the person familiar with the matter, on the brand, "Mao Mao" will introduce a group of Amoy brands, and there will also be many influential traditional brands.

In fact, Ali and many brands reached new retail intentions this year. For example, in August 30th, Tmall announced that the new retail strategic cooperation with Hai Lan's home was officially achieved.

In the future, the more than 5000 stores under Hai Lan's home line will be deeply integrated with Tmall to become a new retail "intelligent store".

Box horse fresh flagship store: the main store of "Mao Mao" will introduce Ali new retail pioneer box, Ma Sheng Sheng.

At the same time, it is understood that this store will be the flagship store in Hangzhou.

As previously reported, the box shop has been stationed in Hangzhou in the second half of this year. The first store will be opened in Gongshu District recently. Recruitment and distribution of riders have begun.

Pacific Film City: the people familiar with the matter said that in the form of entertainment such as movie theaters, "Mao Mao" will introduce the Pacific Film City under the Emei film studio.

With the completion of "Mao Mao", Ali completed the sample construction work of the main formats of convenience stores, supermarkets, department stores and shopping centers under the line.

In July of this year, Alibaba announced the establishment of the "five new executive committee" as an adjustment of the internal organizational framework to the new retail orientation.

Ali has basically completed the theoretical and framework construction in the new retail direction. In the next 3-5 years, Ali will be a large-scale trial and expansion period of new retail.

Well,

The first shopping center "

"What is it like after opening? Can we refresh ourselves?"

More interesting reports, please pay attention.

。