There Are More And More Taobao Stores In Shahe, Guangzhou. How Can The Wholesale Clothing Market Come From?

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The intensity of control over the quality of platform products has been continuously strengthened, and some sellers who are not compliant with commodities can not cope with it and run away at the end of the year.

According to the world clothing shoes and hats net, since the beginning of November, a number of golden crown Taobao stores in Shahe, Guangzhou have been on the run, involving "seven women's clothing workshop", "La card girl", "modern age", "e+ trend", "spicy black powder" and so on.

The minimum amount of debt paid by these stores was 2 million yuan, of which the amount of "hot pepper powder" claims exceeded 10 million.

Shahe, Guangzhou

The wholesale market is the home of these golden crown Taobao stores, which is mainly selling low-priced, imitated version of the middle and low grade clothing. It is the second largest clothing wholesale business circle in Guangzhou, and has provided many golden Taobao stores with over 10000 sales.

But recently, as Taobao increased the intensity of sampling and punishing for inferior products, many of Shahe's Taobao stores broke the crisis and finally chose to run.

In the early days of Taobao's rise, the Shahe Taobao store, which was new fast and low in price, planted the Internet gene and promoted the three or four cities.

The development has played an important role.

But with the upgrading of consumption and the importance of product quality, the low price imitation of Taobao store in Shahe has become an obstacle for Taobao to upgrade the entire platform.

In order to solve the quality problems of the platform goods and improve the consumer experience, Taobao is increasing the strength to combat fake goods.

Before the double eleven this year, the adjustment of sampling method and punishment intensity is the direct cause of Shahe Taobao store's collective running.

In September 29th, Taobao said it would step up efforts to control the sale of inferior goods by some sellers, and adjust the relevant rules of "inconsistent descriptions" in the Taobao rules.

The policy, which came into force in October 10th, renamed the "misrepresentation" in rule sixty-second to "improper description". "Misdescription" refers specifically to "goods or services received by buyers, or goods or services which are sampled or checked by Taobao, which do not conform to sellers' descriptions, or sellers do not disclose information such as merchandise defects."

At the same time, the adjustment of the penalty measures for "inappropriate description" is also stricter than before.

After adjustment, the sampling and punishment objects are changed from the corresponding commodities to the shops. If there are improper descriptions of the business, if the first goods are sold off the shelves, the second commodities will start deducting the points, and the highest can be deducted to 48 points.

This control policy not only causes Taobao store in Shahe to face the crisis of deducting points and closing stores, but also exposes many problems of the latter in terms of capital circulation means, unhealthy operation mode and so on.

In terms of time cost and cost, most Taobao Shahe gold crown stores are hard to accept the sampling inspection of Taobao's new policy.

Backed by Guangzhou Shahe clothing wholesale market, these shops usually have hundreds or even thousands of costumes at the same time. According to the Dai Dai net, citing Shahe boss's statement, because Shahe's return rate is too high, there will be dozens of samples of the basic shops, and it is easy to check up to the point deduction shop.

At the same time, the complaint rules require the whole shop to have a comprehensive quality inspection, and each product will pay about 600 yuan for the complaint. "At the same time, it requires hundreds of dollars to do a comprehensive quality inspection. It will cost hundreds of thousands of people, and when you do it, the complaint period will be over."

The boss of Shahe said.

In addition, frequent new, "grab money" mode of stocking, resulting in Shahe Taobao store tight chain, but also further reduce its risk tolerance.

As Taobao stores in Shahe generally adopt the way of extending the suppliers' payment period to pfer funds pressure, when the platform management and control efforts are increasing, shops that are facing shop closes are likely to have chain effects such as cargo loading, capital chain breakage, suppliers' pursuit of funds and so on.

So many shopkeepers chose to run.

Shahe Taobao shop with backward mode and insufficient innovation needs to make changes if it wants to survive.

In the consumption of electricity providers, "people's demand for quality consumption is getting higher and higher. Enterprises' capacity for manufacturing and manufacturing is constantly improving, and society's awareness of intellectual property rights is stronger and stronger. Some of the original drawbacks will arise."

Cao Lei, China's e-commerce research center, believes that Shahe Taobao store can only gain economic benefits in the future by upgrading its product design and production mode, upgrading its capabilities and shaping its brand value.

According to the world clothing shoes and hats net, Shahe is also aware of the disadvantages of its own mode and is trying to upgrade its industry.

Since the end of last year, some shipments of Shahe suppliers have been actively applying for quality inspection reports and standardizing contracts to facilitate the normalization of pactions. In addition, some official associations trying to optimize Shahe's business ecosystem have emerged.

More interesting reports, please pay attention to the world clothing shoes and hats net.