Clothing Two Or Three Carries The New Concept Of "Sharing Fashion" First Show Shenzhen International Fashion Show

The tenth session of 2017

It was held at Shenzhen Convention and Exhibition Centre on 2 November 30th -12.

The exhibition was unprecedented and the exhibition scale was 70000 square meters. During the exhibition, clothing manufacturers and apparel brands and enterprises from various countries and regions attracted a total of fifty thousand people.

It is noteworthy that this exhibition has been fortunate enough to invite the largest Asian fashion women's monthly rental platform that has been voted by Alibaba and has just completed the C round of $50 million financing.

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At present, China is sharing the largest and fastest growing fashion rental platform in the fashion industry.

The line is nine months a year.

Completed the financing from the turn of A to the C round, and brought together a number of China's top angel investors, first-line VC and strategic investment institutions such as Alibaba, Softbank China and Sequoia China.

Clothing two or three advocates the concept of "sharing Wardrobe", which is the perfect platform to solve the needs of urban women's love for beauty after Airbnb, Uber, dripping and sharing bicycles.

Only paying monthly membership fees can replace hundreds of thousands of high-end brand fashion and original designer fashion brands on the platform without any laundry trouble.

Liu Mengyuan, founder, said: "the platform for members' fashion monthly rent will be an important direction for the future of the clothing business. Users can only pay the membership fees by monthly payment. They can no longer limit the number of clothing and styles that they want to wear on the platform. Through the attempt of low threshold and multi SKU, it is easier to complete the pformation of the scene with rent and sale."

After completing the C round of financing,

The next important move is to explore in depth cooperation with Alibaba in the field of clothing business.

For Alibaba, this is not only an investment in innovative business models, but also one of Alibaba's new retail exploration in the field of clothing.

The platform strategy was launched in March this year. The platform has strong user stickiness, high rate of return visits and high interaction. In just a few months, it has collaborated with hundreds of global fashion brand and designer brand.

Brand entry

After the platform,

According to the leasing and sale of goods, the proceeds are divided into brands.

The "platform" mode will be greatly expanded.

The brand and SKU richness accelerate the efficiency of inventory pfer and enhance user experience.

At present, the third party brands of garment two or three have already reached hundreds of brands. Not only have Kenzo, Acne Studios and other luxury luxury cards settled, but also the KA business of the major e-commerce platforms.

Continue to continue to enrich the platform brand, continue to introduce more brands of urban fashion women, to provide users with more choices.

The appearance of this OEM shows many colleagues and exhibitors' interest in female fashion monthly rental industry.

Through the unique and meaningful booth window design, clothing two or three conveys the unique sharing mode and business philosophy in a visual and intuitive way.

Exquisite fashion match in the window

The display of a unique iconic bag shows that every time we receive a package of two or three of clothing, it seems that we receive a gift from the fashion world, which is in sharp contrast to the large number of old clothes on the side.

The three advantages of the mode are convenience, selectivity and sustainability.

14:40-15:30 on December 1st, at the Rose Hall 3, 5 floor, Shenzhen Convention and Exhibition Centre.

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The Investment Promotion Association has attracted many industry colleagues to come to communicate with each other. The scene is unprecedented. Many of the participating manufacturers and fashion brands have expressed strong interest and willingness to cooperate in the advanced concept and business mode of garment two or three.

Zou Tianhu, the forum's keynote speaker (Cici), is the head of the two or three brand development department.

The concept of clothing sharing is described, and the new mode of platform rental and sale is described in detail, and many questions of concern are answered.

It will open up a brand new way of "having beauty" for all girls who love beauty, and is also expected to lead the new retail outlet of women's clothing with a new fashion of "sharing fashion" and grow into a fashion sharing Unicorn company.