Red Beans Make Use Of New Technology And New Concept To Achieve Brand Pcendence.

Under the rapid and iterative Internet era,

The concept of single marketing and layout of physical stores is far from meeting diversified consumption needs.

Consumers' initiative in massive information is greatly enhanced.

It brings a series of challenges.

60 years of ingenuity, 60 years of emotional pmission.

The red bean group integrates brand resources, utilizes new technologies and new concepts, innovating product development, creating new retail outlets, and achieving brand pcendence.

Shares of red bean men's clothing market oriented, through cooperation with franchisees win, for the red bean brand continued rapid development of fresh vitality.

In June 2016, the first intelligent store of red beans was opened, with the core of ingenuity products, the concept of interactive experience consumption, and the "love" culture as the foundation.

In November of the same year, the red bean Group officially established the Ministry of Internet of things, further improving the ability of information resources development and utilization, and innovatively developing wearable products.

Relying on intelligence, red bean men's wear also introduced a world-class design team and commodity planning team, enhanced independent research and development capabilities, and developed a series of innovative products to meet individual needs.

2017 at the clothing fair, the red bean men's clothing is also integrated into the science and technology, functional fabrics, pfer the focus to the essence of the product, simplify the interpretation of light fashion, and use VR glasses for the first time to display the store display, so that consumers can feel the 3D super sense visual experience brought by the "focus" display without going to the scene, and display the unique design of the red bean menswear brand in all directions.

From nurse shirt to red bean cotton, then to light suit, 3D elastic pants, colorful down, and yew underwear...

No doubt it reflects the determination of red bean to build green clothes.

Golf series of garments, featuring environmental protection, moisture absorption, quick drying, UV protection and easy finishing, applies the concept of environmental protection to product development to enhance brand personality. Light suit fabrics are specially treated, which can be repeatedly washed, machine washed, fast dried, weighed only 1/3 of ordinary suits, foldable, easy to accept, portable, and 100% clean and environment-friendly polyester fibers, which is wrinkle resistant and wearable.

The yew health care underwear and bra made of knitted fabrics made from the antibacterial and healthy functions of the yew fiber have successfully realized the integration of the new ecological industry of Taxus and the traditional dominant industries of red bean, attracting the eyes of many media and consumers.

It can be seen that whether the innovation of business mode, the way of life pmission of shop concept, or the research and development of the product itself, red beans will integrate wisdom and green into the production and marketing process.

Efforts to promote the development of green smart clothing at the same time, intelligent red bean construction is also extended to the group rubber tire industry.

Green, energy saving and high efficiency are important research topics in the development of general stock.

General stock all steel production workshop, the implementation of semi-finished products AGV automatic pportation; molding workshop optimization embryo automatic conveying system, can realize automatic unloading embryo embryo, automatic conveying, weighing, automatic storage and automatic pmission to vulcanizing machine according to the vulcanization plan, the whole process of no job, not only can save space, reduce labor, improve efficiency, more importantly, fetal embryo to do first in, first out, improve the quality of finished products, reduce the defective rate.

The new projects being planned are aimed at building intelligent and informationized demonstration plants in the industry, introducing the international high-end equipment and first-class information management system. The automatic AGV automatic pportation of raw materials, rubber and semi-finished products, automatic fetal embryo library and automatic stereoscopic warehouse of finished products are automatically managed by MES system and WMS system. The whole process is unmanned, and the labor is saved by 50% compared with the traditional factory. The product performance reaches the international first-class level.

It is not a day's effort to focus on innovation and research and development. At the beginning of the construction plant, we gradually introduced advanced equipment from abroad. We strive to ensure the best products and cover the entire production line with the most advanced equipment. At the same time, we have built the Jiangsu steel TBR tire Engineering Research Center and the national accredited laboratory, laying a solid foundation for the technological innovation.

The successful listing in September 2016 proved that the ongoing high-end innovation of general shares (code 601500) is the right way.

In addition, according to the requirements of the sustained development of domestic economy, general technology is gradually promoting the R & D of green tires. In the international market, green tire with low rolling resistance and high grip performance is used in the international market. At the same time, in order to comply with the implementation of the domestic labeling law, new environmentally friendly and energy-saving materials for green tire research are also promoted in China.

According to the world clothing shoes and hat net, since the development of "three self six" development, the red bean group has grasped the opportunity of smart connection and green development, changed the traditional way of thinking development, strengthened industrial integration in accordance with the new economic ecology concept, increased investment in infrastructure, and continuously studied and quoted big data and cloud computing technology to help enterprises directly connect to the Internet, open up upstream and downstream businesses, and develop "green Prescriptions" for enterprise development, so that wisdom and green can be parallel to red beans.

More interesting reports, please pay attention to the world clothing shoes and hats net.