H&M "Monkey Hoodie" Children'S Clothing Is Accused Of Racial Discrimination.

Bad year, famous fast fashion brand

A monkey Hoodie

The clothes are accused of racial discrimination.

According to the world clothing shoes and hats net, H&M is showing a green children's wear.

Black models were used while the coolest monkey in the jungle was printed on the sweater.

The incident is at a time when Swedish companies are selling and their share prices are at a crumbling price.

Many celebrities and celebrities, including NBA star Lebron James, have criticized or ridiculed the Swedish company's actions.

On Tuesday, H&M Hennes & Mauritz AB (HM-B.ST) Haines Maurice group has issued an apology letter through its official website and social media.

In the letter of apology, the Swedish company said that it had been working hard to solve social problems, but admitted that it was far from enough.

For the monkey hood event, the company agreed with all criticism and admitted that he had made a mistake.

Haines and Maurice group said that as a global brand, the company has the responsibility to adapt itself to all racial sensitivities and cultural sensitivities, but unfortunately, the company has not yet done so.

As a response, the company has removed the above pictures and products from the website, and will stop selling the product and recycle it at the same time.

The Swedish group also said racism and any form of bias were unacceptable, whether intentional or unintentional, deliberate or accidental.

H&M children's clothes cause racial discrimination.

The mistake made by the monkey hood sweater has become the second mistake admitted by Swedish companies in just a half month. After the publication of the 2017 annual report, the CEO of Karl-Johan Persson has admitted that the group has made some mistakes in strategy.

The Swedish group's global biggest competitor, Inditex SA (ITX.MC) Industria de Dise n o Textil SA, has also been accused of racism many times on product issues, including the 2014 "white is) and the" Jewish Massacre "striped shirt with the English word" Jewish Massacre ".

Relative to the sensitive areas that the fashion industry often has no intention of touching, the market is still more concerned about whether the Swedish group's mistakes in operation can be corrected quickly. At present, the market is divided seriously against the prospect of the clothing giant.

Haines, a chief investment officer of Nordea Asset Management, who manages $12 billion in information management, John Hernander, believes that the Maurice group has been more aware of the mistakes it has made, and that some of the initiatives being implemented will have a positive impact on the future.

John Hernander said at the same time that the Swedish group's investment will be a long-term return. The price of the company is now very low, but he is also frank and uncertain about the return time.

The Haines Maurice group is the more than 2 company invested by Nordea in 2017.

Tang Xiaotang, founder and chief analyst of No Agency, a fashion industry research and consulting firm, believes that at present, the correction ability of large companies in the retail market is higher than that of smaller cash flow companies. Although recovery may be slow and not even smooth sailing, he believes that the Swedish group is capable of developing parallel markets and even surpassing market growth.

At the beginning of this month, Breakit, a Swedish technology blogger, said the Haines and Maurice group was carrying out a discounted electricity supplier named "P12". Apart from the 7 major brands of the sales group, the group will also purchase stocks from other brands to expand the brand portfolio of the platform and provide consumers with more choices. The project is the online version of the Swedish company's Galne Gunnar project for the Department of low-priced chain stores over the past 1988-2000 years.

However, more than half of the companies with negative attitudes towards the Swedish group are.

According to Bloomberg data center, 51% of analysts recommend selling Haines Maurice stock.

On Tuesday, Danske Bank lowered the Swedish group's target price from 167 Swedish kronor to 152 Swedish kronor, rating as "sell".

Haines Maurice group's stock price risk on Wednesday stood at 160 Swedish kronor pass.

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