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UNIQLO'S Sister Brand GU Will Launch A Joint Dress.

2018/2/28 13:08:00 1207

BrandUNIQLOGU

 GU

Japan, as the master of the two dimension culture, has never been disappointed in the use of animated elements.

Previously released the 2020 Tokyo Olympic Games promotional film, because of the massive use of Mario, HelloKitty, Lan Pangzi and other "weapons of mass destruction" has become a national propaganda film in a clean stream.

Just like the exemplary exemplary role of the above model, Japan's major players are

brand

The use of the two dimensional culture has been perfected.

before

Uniqlo

You know all about the cooperation with IP and Nintendo. Recently, its sister brand.

GU

(excellent) is also preparing to do something to launch the joint dress of the new century evangelical warrior.

As is known to all, as a national treasure animation in Japan, the new century evangelical warrior is surrounded by numerous fascinating stories and breakthroughs in philosophical and religious psychoanalysis.

According to the world clothing shoes and hats net, nowadays, EVA powder is still struggling to find any surrounding areas, and spend dozens of yuan to buy a printed T-shirt. It can be said that it can't buy a deficit and can't buy it. It's very cost-effective.

 GU

At present, GU's Japanese official website has launched a thematic page for it.

Before we rush to buy, let's take a look at the attractive products of the joint series.

The first is the same characters of the leading characters.

Whether it is the protagonist Shin Shin, AI Po Li, Ming RI Xiang, Zhu Rong, Zhen Bo, even the pet penguin PENPEN raised by China and the United States, buying a T-shirt and coat can complete a very low cost Cosplay.

From sweaters, T-Shirts, dresses, to hats, underwear and household clothes, this series of products is quite rich, and couples can also set out a couple of couples to pretend to "abuse dogs".

 GU
 GU
 GU

According to the introduction, this series will be officially launched in Japan in March 12th, and the two branches in Hongkong will also be listed on the same market.

According to the latest news released by GU official micro-blog, this series is about to be listed in China, but the exact time has not yet been announced.

As another major casual wear brand of the fast selling group of UNIQLO parent company, although the main category and sister brand are not particularly different, GU has lower pricing and flagship young user groups.

In recent years, with the expansion of UNIQLO in the world, Xun marketing group is also trying to popularize GU to more markets.

CEO Ryui Masa has proposed that in 10 years, 1000 GU stores should be opened in the Japanese mainland and overseas markets.

GU, which is more fashionable and cheaper, is also very competitive.

In just 8 years, GU achieved annual sales of 100 billion yen, about twice as fast as that of UNIQLO.

Taking it as another growth pole of the company has great potential.

At present, GU has opened only five offline stores in Shanghai, and the Tmall flagship store has been online.

Friends who like EVA can prepare for rushing to buy early.

More interesting reports, please pay attention to the world clothing shoes and hats net.

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